- Growth Daily
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- Wednesday, August 28
I’m back in NYC, the mornings are feeling a bit brisk, and Dunkin’ is dropping its fall menu today… how’s it feeling in your part of the world?
🌟 Today’s Highlights:
Instagram is adding new personalized text tools
Google added new AI features for retailers ahead of holiday
X wants to compete with Zoom with new video conference tool
📊 Stat of the Day: TikTok and Snapchat will both have roughly 10 million more Gen Z users than linear TV will have this year. (Source: eMarketer)
💡 Today’s Insight: How to improve your Instagram performance
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💡 Today’s Insight 💡
🗞 TL;DR - Looking for ways to improve your approach to posting on Instagram? IG’s Chief Adam Mosseri recently shared some tips on how to help you do exactly that. Social Media Today summed up the key takeaways that might help drive some additional eyeballs to your content.
💡 Insight - Here’s how you can tweak your IG posting to optimize performance:
Repost your Reels to Stories. Mosseri says it’ll help with reach, “as long as it’s not something that annoys your followers.” Typically, feed posts will get more reach than Stories because there’s a ton of Stories inventory to compete with, but it’ll generally help.
Collab Posts work best when the account with the bigger following sends the collab request. According to Mosseri, “the ranking system biases more towards the original collaborator than the person who accepts.”
Now, these tips probably won’t entirely turn around your IG from zero to 100k, but they might help you expand your reach – especially heading into the holiday shopping season.
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⚡️ Today’s Headlines ⚡️
✏️ Instagram is adding new text tools to help personalize content
⚙️ Google introduced new AI features for retailers for holiday season
🎥 X is testing a video conferencing tool to compete with Zoom
🏷️ Meta is adding labels to differentiate business chats in Messenger
🇫🇷 France is testing a ban on phones at school for students under 15
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