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There are two kinds of people in the world…

Those who celebrating Bama Rush Bid Day on TikTok and those who have no idea what that sentence means.

Not going to say which one we are 🫢

🔥 The power of TV with the measurable results of paid search

Unlock the world’s most powerful advertising channel—TV—to drive sales. With tvScientific, you can now connect with your audience on top streaming platforms (Hulu, Tubi, NBC).

Tap into tvScientific's advanced targeting (15k unique segments) and reach (200 million streamers) to find the exact right audience to buy your products. Effortlessly track the complete customer journey from initial view to conversion including CPA, ROAS, Sales, and more.

⚡️Today’s Headlines⚡️

🎞️ Instagram’s adding a chronological feed for Reels & Stories in Europe

🧑‍💻 Microsoft’s bringing Python scripts to Excel workbooks

🧵 Threads is available on web this week

📉 X’s rebrand has led to a dramatic decrease in app downloads

🔎 You can now buy TikTok search results ads

🎙️ Apple Podcasts adds new subscription analytics features

📺 Connected TV ad spend hits $1 billion in June

🔗 X will soon display link previews without headline & preview text

*Want to get in front of 60,000+ Founders & Marketers? Click here…

🛠️ Things Worth Checking Out

🎧 STRATEGY - Unlock business success with tiny tweaks! Discover a game-changing nudge that fueled a $200K side hustle growth. Tune in to Nudge.

🎨 GRAPHIC DESIGN - Can’t find the right graphic designer for your needs? Meet Kapa99! Their in-house specialists provide high-quality design assets at affordable prices. Try it for FREE.

🧠 LEARNING - Stay ahead of the game with Brilliant! Their quick, visual lessons in math, data, and CS are perfect for anyone looking to upskill. Try it free for 30 days!

💫 GA4 - Are you making good use of Google Analytics 4 (GA4)? This list of 8 new GA4 features might help you prioritize the features you absolutely shouldn’t miss.

🛍️ SHOPIFY - TikTok’s planning to expand its Events API to Shopify actions allowing Shopify merchants advertising in the app to access more data points when measuring performance.

🚀 Today’s Deep Dive 🚀

Reinventing classic retail with unconventional approaches

📰 TL;DR - Certain products are always going to sell. People will always need groceries. They’ll always need home appliances. People will keep having weddings and babies and those big life events will need products that retailers can sell. But the retailers selling are starting to look a little different.

Etsy announced this week that they’re entering the baby market with a new baby registry tool on the platform. The move comes after finding shoppers have searched for a baby item on their website every second for the past six months. The feature is an extension of Etsy’s wedding registry tool, launched in May, allowing couples to register for the site’s collection of artisan and custom gifts.

💡 Insight - People will always have a need for certain products, but why do they need your product over all the other options?

It’s not just about the product specifically. Take, for example, Etsy’s baby products. Functionally, a baby toy you’re buying from Target, Babies R Us, or Amazon isn’t much different from the one you’re buying from a vendor on Etsy. But emotionally and aesthetically, they can be the complete opposite.

It’s about how the product (and the purchasing process) makes the consumer feel. Obviously not a revolutionary concept, but Etsy’s success here shows how a consumer association with a specific product (custom, hand-made, small batch) can create competition with an industry’s heavy hitters.

As consumer interests waver towards smaller retailers and less mainstream options, the Etsy vendors of the world might have an upper hand…

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