Wednesday, August 21

🌟 Today’s Highlights:

• YouTube is trying to compete with TikTok Shop

• Zoom raised its simultaneous viewer cap to 1M

• U.K. competition watchdog approved Meta’s ad data changes

• 📊 Stat of the Day: India is the country with the most use of ChatGPT with 45% of consumers using the tech in select markets. (Source: Boston Consulting Group)

• 💡 Today’s Insight: You should be trying ad gamification

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💡 Today’s Insight 💡

You should be trying ad gamification

🗞 TL;DR - Disney, Amazon, and Discord have all rolled out new ad formats which allow brands to attract consumers to their products through gaming. What is ad gamification, exactly? They’re fun new ad options to stand out from the crowd and attract users to your brand.

💡 Insight - Disney offers two opportunities to take part in these “advergames” – Quiz Show, which allows brands to create a short trivia game, and Beat the Clock, which incorporates a brand’s identity into rapid-fire games. Topgolf was the first brand to take advantage of the Beat the Clock ad format, allowing viewers to “practice golf” using their TV remotes.

Amazon’s interactive brand trivia ads allow advertisers to incorporate brand facts into a quiz-like game, where users have the option to request more information from the brand, add products to their cart, and obtain Amazon shopping credit rewards. This was a huge asset to advertisers during Prime Day to stand out from the competition.

Lastly, a bit more niche with gamers, Discord’s “sponsored quests” allows users who stream on Discord to play games that contain sponsored quests and give them the chance to earn rewards. Users watching the stream can also join the game and complete the quests themselves to earn rewards. Overall, while all three of these opportunities are new, your brand could be one of the first to really knock them out of the park!

🛠 Things Worth Checking Out 🛠

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🤯 META EFFICIENCY - Wow, Meta employees are valuable! Turns out each Meta employee, on average, accounted for more than $1 million in revenue in the first half of 2024 – a company record.

🥱 BORED? - Science has found that scrolling through online videos increases feelings of boredom. Great news for all of us digital marketers looking to attract audiences online.

⚡️ Today’s Headlines ⚡️

🇦🇺 Snapchat released key insights into Australian engagement

🤝 YouTube is partnering with Shopify to compete with TikTok Shop

👥 Zoom raised its simultaneous viewer cap to 1 million

🇬🇧 UK’s competition watchdog accepted Meta’s ad data rule changes

🇪🇺 TikTok served 150M EU MAUs between Feb & July this year

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