- Growth Daily
- Posts
- Wednesday, August 2
Hey there!
It’s Wednesday. Sun’s up. Coffee’s brewing. The world’s moving. Let’s get right into it today…
||TODAY’S HIGHLIGHTS||
⚡️ Headlines: X’s monthly users hits record-high, Meta’s adding humanlike AI chat, Apple’s cracking down on user data APIs, Reels hits 200Bn daily views
⬇️ Deep Dive: What you can achieve when you call out the competition
⚙️ Things Worth Checking Out: FREE SEO audit, Generative AI’s $4.4 trillion value, Dell’s adding AI to B2B, Google Ads’ latest update, Amazon’s growing same-day delivery
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MARKETING NEWS
⚡️ Today’s Headlines ⚡️
📈 X reports record-high monthly users (maybe)
😃 Meta’s preparing to launch AI chatbots with humanlike personalities
✋ Apple’s requiring developers to provide a reason for collecting user data
🎥 YouTube launched a new video series to help creators jump on Shorts
✅ Meta added its brand suitability verification to Instagram ads
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TODAY’S DEEP DIVE
📰 TL;DR: Remember 2020 when sanitizers of all kinds were in high demand and every brand was sold out as soon as it hit shelves? Well, it’s 2023 and cleaning brands have to compete again. Lysol, while still a household name, is launching a new product to maintain ownership of the space.
Their new Lysol Air Sanitizer is the first and only product to receive EPA approval to claim that the product, “can kill 99.9% of airborne viruses and bacteria.” And if that’s not enough of a differentiator, their marketing campaign “Scent Can’t Sanitize” takes jabs at air freshener companies who can eliminate smells but stop short of removing germs from the air. With 85% of Americans planning to keep the same cleaning habits they adopted from the pandemic, it’s a good time for Lysol to nab the market.
💡 Insight: Be bold against the competition. Lysol’s not looking to make friends here, they’re looking to sell their product. And if that means calling out competitors directly on what they’re not doing, that’s what it takes.
What problem are you solving that your competitors aren’t? Or what are you doing better to solve those problems?
By calling out the unique features that set you apart from the others in your market, you’re helping consumers make the decision. It’s not just a marketing slogan, it’s the truth. Be clear about what makes you stand apart and let the customer decide.
TOOLS & CONTENT
🛠 Things Worth Checking Out 🛠
🚨 DEAL ALERT - BREEZY SEO is offering a free 7-day trial of their affordable & effective SEO service to help you get more high-intent Google traffic here.
🤯 GENERATIVE AI - A new McKinsey study found that generative AI is positioned to add as much as $4.4 trillion in economic value from both specific use cases & edge cases that increase productivity.
🦾 DELL - Dell Technologies has added AI-ready solutions to their enterprise B2B offerings with NVIDIA.
👀 GOOGLE ADS - Starting yesterday (August 1), Google’s removing similar audiences and segments from all ad groups & campaigns.
📦 AMAZON - Amazon’s working to double the number of U.S. same-day delivery facilities to increase speedy services to Prime members.
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Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts or might have an * in it the subject headline.