Hey there!

It’s Wednesday. It’s also National Tell a Joke Day, so here we go:

Why did the CEO cross the road?

To get to the other slide.

🥁💥

⚡️Today’s Headlines⚡️

⏳ X slowed down access to Threads, NYTimes & more yesterday

💰 NPC livestreams are driving major traffic to TikTok Shopping

🎙️ You can now make videos with an AI clone of your voice via Augie

🎵 Instagram expands song lyrics in Reels feature to more regions

🚫 X no longer allows advertisers to promote accounts

🎥 YouTube Music is adding TikTok-style videos called “Samples”

➕ Substack adds ‘Follow’ button to expand into social networking

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🛠️ Things Worth Checking Out

🗣 AGENCIES - It’s Marketing Max here 🙂 If you’re a marketing agency of any kind and want more clients, I wanna plug you to my audience via a new project I’ve been working on. Click here to learn more

📈 AI CONTENT - The AI Solopreneur grew his following from 0 to 100k in 65 days using AI. Join the AI Audience Accelerator to skyrocket growth & learn how to create a week's worth of content in just 1 hour, here.

☕️ SUSTAINABILITY - Starbucks is piloting a program, starting in Napa, California, to create a reusable cup system where customers are given drinks in such cups & can change it out at their next visit.

🧠 AI CONSUMPTION - According to new research & forecasting, more than half of US Gen Zers & millennials will be monthly generative AI users by 2025. Next year, over 100M people in the U.S. will use the tech.

👀 CHATGPT - Need a reminder of how to integrate ChatGPT into your day-to-day? Social Media Today and AI expert Max Rascher created this cheat sheet with a list of key pointers and notes to make the best of the generative AI.

🤖 AZURE - Microsoft Azure launched a tool to allow your organization to run ChatGPT on all of its network’s devices via GitHub. Great for those wanting privacy and control.

🚀 Today’s Deep Dive 🚀

Want to attract younger audiences? Go back to Y2K

📰 TL;DR - For reasons we can’t totally explain, the nostalgia of the early 2000s has had a chokehold on Gen Z… and as millennials who grew up during this time, we’re all eating it up too. There’s truly nothing like a trip to the mall in your low-rise denim listening to *NSYNC on cassette.

But whatever the reason, brands are taking note and heading back in time. Walmart’s the latest culprit with their Y2K “Summer Rewind” experience appearing in in-store parking lots in 33 cities across the U.S. The experience is free (but requires an RSVP) and is billed as a “playground for grown-ups” bringing consumers back to their childhood with activities we were never allowed to do growing up.

💡 Insight - Could your brand exist in 1999-2009? If so, this is your chance to have fun with a popular trend! Brands like Vacation and LLBean have leaned into the nostalgia vibe over the years without sacrificing their brand mission. Don’t force it, but get creative if you can.

If you can’t join them, learn from them. The thing that gets people so hyped about Y2K and nostalgia is how it makes them feel. And how it connects brands through popular culture (which never goes out of style). Take a note from marketer Brianne Fleming and start integrating nostalgia & pop culture into your strategy.

*Want to get in front of 60,000+ Founders & Marketers? Click here…