Wednesday, April 3

Today's top marketing news, tips, & tools

Here’s your new quarter reminder to: review Q1’s performance, set Q2 goals, and send out any lingering invoices from Q1 (that last one might just be me).

🧠 Stat Of The Day 🧠

58% of shoppers say that generative AI has already improved their online shopping experience. (Source: Adobe)

🔥 How iKamper Achieved a 179x ROI During LOW Season

DTC brand iKamper reached out to Tequila Sunrise, who helped the brand with email strategy, optimizing flows and delivering timely, personalized emails. With advanced segmentation and targeted content, they boosted return on email spend by 179x (over 1.7 M) 💵 

Want to be the next? Our friends at Tequila Sunrise can do the same for you! They’re Klaviyo Master Platinum Partners, with experience working with 600+ eCom stores across all industries.

🚨🎙 You Don’t Want To Miss: “How To Make Millions With Memes & Newsletters” on YouTube, Spotify, or Apple 

⚡️Today’s Headlines⚡️

🔬 TikTok is trying to be more educational with a STEM feed in Europe

🛒 Amazon’s giving up on its checkout-less technology

🙌 Walmart Connect is making opportunities for small ad buyers

🇹🇼 Threads is gaining major popularity in Taiwan

🔎 Perplexity, an AI search engine, is introducing native ads as questions

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🛠️ Things Worth Checking Out 🛠️

🧠 LEARN AI SKILLS - Want to become smarter on AI in just 3 minutes a day without spending a penny? Sign up for prompts daily here.

🗓️ FREE WEBINAR - I've driven millions in revenue from newsletters so I'm sharing my 3 Secrets To Generating Leads With Your Own Newsletter during a free webinar on April 11th, RSVP here.

🔔 STANDING OUT - Starbucks sent out a random app push notification yesterday to an unknown number of people… just saying hi! Whether or not it was intentional, it definitely cut through the noise of notifications.

Today’s Insight

📰 TL;DR - Grocery shopping app Instacart just launched its Instacart Developer Platform this week, enabling third parties to integrate the app’s tech into their own functionality. It’s already being leveraged by brands like WeightWatchers, NYTimes Cooking, and GE Appliances.

💡 Insight - This new developer integration and coinciding brand partnerships is genius for a few reasons. Creating a third-party developer platform as an app flooded with products allows Instacart to act as a marketplace of sorts – a real-time item catalog with consumer insights built on their already robust app.

Launching with these particular brand partnerships showcases the natural fit of Instacart with other platforms. It makes too much sense for a user to find a recipe on NYTimes Cooking and subsequently order the ingredients using the Instacart integration. These natural extensions of any brand are something to strive for.

Overall, it’s a win-win for Instacart and its partner brands by combining successful, relevant content with a functional, robust marketplace offering. The genius part is in fulfilling a customer’s use case throughout the entire buyer journey.

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