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- Wednesday, April 24
Wednesday, April 24
Today's Essential Marketing News & Tips
They did it, yโall. The U.S. Senate finally passed the bill forcing the TikTok sale or risking a nationwide ban on the app. Learn more in Todayโs Headlines below ๐
๐ Stat Of The Day ๐
In April, Threads averaged an estimated 28M daily active users (DAUs) while X averaged 22M DAUs, a 21% lower usage than Threads. (Source: Business Insider)
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โก๏ธ Todayโs Headlines โก๏ธ
๐จ Biden is expected to sign TikTok bill today following Senate approval
๐ช Google has delayed the deprecation of third-party cookies (again)
๐ Meta AI is pointing to search results from Google and Bing
๐บ X has debuted a new connected TV app moving towards video-first
๐ช Reddit has been quietly changing how its homepage works
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๐ Things Worth Checking Out ๐
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๐ก Todayโs Insight ๐ก
๐ TL;DR - Summer is fast approaching in the Northern Hemisphere, and Pinterest wants to help marketers better understand rising travel trends to tap into themed marketing opportunities.
๐ก Insight - Pinterest claims 8 in 10 weekly users turn to the platform when planning their summer travels. Additionally, the platform has seen over one billion travel-related searches and over 10 billion travel saves in one year.
Some of the related searches that have skyrocketed in the last year:
travel vision board (+210%)
packing guide (+480%)
glamping aesthetic (+260%)
national park (+250%)
places on earth that do not feel real (+240%)
comfy road trip outfit (+250%)
village vibes (+145%)
exploring abandoned places (+230%)
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