Wednesday, April 24

Today's Essential Marketing News & Tips

They did it, yโ€™all. The U.S. Senate finally passed the bill forcing the TikTok sale or risking a nationwide ban on the app. Learn more in Todayโ€™s Headlines below ๐Ÿ‘‡

๐Ÿ“Š Stat Of The Day ๐Ÿ“Š

In April, Threads averaged an estimated 28M daily active users (DAUs) while X averaged 22M DAUs, a 21% lower usage than Threads. (Source: Business Insider)

โŒ Your Influencer Marketing is Wrong

Traditional influencer marketing sets up false hopes and leaves creators feeling used. But some brands are making waves with Saralโ€™s full-stack influencer marketing program.

You can book a call with them right now โ€“ but hereโ€™s the Saral advantage:

๐Ÿš€ Find untapped influencers easily

๐Ÿ’ผ Distribute products and affiliate links

๐ŸŽ‰ Track UGC and build lasting partnerships

โšก๏ธ Todayโ€™s Headlines โšก๏ธ

๐Ÿšจ Biden is expected to sign TikTok bill today following Senate approval

๐Ÿช Google has delayed the deprecation of third-party cookies (again)

๐Ÿ”Ž Meta AI is pointing to search results from Google and Bing

๐Ÿ“บ X has debuted a new connected TV app moving towards video-first

๐Ÿชš Reddit has been quietly changing how its homepage works

Interested in reaching my audience? Grow with us here

๐Ÿ›  Things Worth Checking Out ๐Ÿ› 

๐Ÿ”Ž CONTENT - Need to prove your product messaging actually works? Conjointly ranks and identifies copy that actually converts into customers. Get started for FREE here

โฌ†๏ธ LEVEL UP - Feeling left behind in the AI world already? Get AI knowledge 100% free in just 3 minutes by signing up for prompts daily here โ†’

๐Ÿง  LEARN NEW SKILLS - Looking to level up your marketing game with AI? Sign up for Marketing Alec's free weekly newsletter covering the best AI marketing tips & tricks here โ†’

๐Ÿ’ก Todayโ€™s Insight ๐Ÿ’ก

๐Ÿ—ž TL;DR - Summer is fast approaching in the Northern Hemisphere, and Pinterest wants to help marketers better understand rising travel trends to tap into themed marketing opportunities.

๐Ÿ’ก Insight - Pinterest claims 8 in 10 weekly users turn to the platform when planning their summer travels. Additionally, the platform has seen over one billion travel-related searches and over 10 billion travel saves in one year.

Some of the related searches that have skyrocketed in the last year:

  • travel vision board (+210%)

  • packing guide (+480%)

  • glamping aesthetic (+260%)

  • national park (+250%)

  • places on earth that do not feel real (+240%)

  • comfy road trip outfit (+250%)

  • village vibes (+145%)

  • exploring abandoned places (+230%)

Interested in reaching my audience? Get in touch here

Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.