Go drink some water, then come back here and read this. This is mostly a reminder to myself, but I thought you could probably use it, too.

🧠 Stat Of The Day 🧠

Instagram’s ad revenue was higher than YouTube’s in 2021 by +$3.6 billion. (Source: Business Insider)

The newest AI ‘Game-Changing Tech'

With all eyes on AI (and so many platforms to choose from), we need proof that it works, and works well.

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With AI, Nvidia's value went from $1T to $2T in just 84 days, Cisco spent $28B on its largest AI acquisition ever, and Reddit’s move to license data for AI has single-handedly re-energized the IPO market.

As for RAD, their backing and potential is proven in the numbers:

💰 $27M raised since 2018 from 7,000+ investors, including VCs, execs at Google, Amazon and Meta, as well as contributions from the Adobe Fund for Design.

💰 ~3X revenue growth from 2022 to 2023 — while landing major clients, including Hasbro, Skechers, Sweetgreen, and more.

Learn more here - this investment round is closing early 😅

⚡️Today’s Headlines⚡️

🔴 Threads is testing a Live Events trending topics highlight

📉 Internet traffic dropped by 40% or more during the eclipse

🤑 TikTok launched a new rewards app to boost growth

🎥 Google’s AI image generator can now make GIFs

👀 LinkedIn’s providing more context to ‘Who Viewed Your Profile’

*14 of my Q4 advertisers renewed in Q1 cuz ads in here work… Join them here

🛠️ Things Worth Checking Out 🛠️

🚨 WEBINAR TOMORROW - Want more leads? I'm hosting a free live webinar on 3 Secrets To Generating Leads With Your Own Newsletter on April 11th. RSVP here!

🧠 LEARN AI SKILLS - Want to become smarter on AI in just 3 minutes a day without spending a penny? Sign up for prompts daily here.

🍽️ FOODTOK - Uber Eats is launching a TikTok-like short-form video feed to boost user discovery and help restaurants better showcase their options. Who will be the first to go viral?

✨ Today’s Insight ✨

How the YouTube algorithm works in 2024

📰 TL;DR - Trying to make it on YouTube this year? Hootsuite has a comprehensive guide on what you need to know about the algorithm as it stands, alongside tips to improve your organic reach.

💡 Insight - YouTube has noted that their algorithm “doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.”

Here’s what their algorithm is assessing for recommendations:

• Do people actually watch your video? Or do they ignore it or click “not interested”?

• How long do people watch it? This includes the view duration and average percentage viewed.

• Did viewers like it? Likes and dislikes are evaluated, as well as engagement rates and post-watch survey results

• What is your regional context? The time of day and language in the video can influence how your video ranks.

To learn more about how YouTube ranks content and get 16 tips on how to improve your organic reach, check out Hootsuite’s article here.

*Want to get in front of 100,000+ Founders & Marketers? Click here…