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Breaking News

Instagram updates ‘link in bio’ feature to include up to 5 links

💡 Insight - As one of Instagram’s most requested features, the ability to add more than 1 link to your profile helps IG compete with third-party link hosting services like Linktree or Later’s Linkin.bio service. The feature isn’t without flaws though – if you add more than one link, anyone visiting your profile will still have to click through a “Your first link and 1 other” message to see the list of links. Definitely a step in the right direction, but maybe not enough to move people away from the customizability offered by the third party services.

Google is developing a new AI-powered search engine to compete with Microsoft and OpenAI

💡 Insight - There’s no launch timeline but they’re reportedly in the early stages of creating a search service that will attempt to anticipate what you want from it to offer a more personalized experience than other AI providers. They’re also developing a suite of new features for their existing search engine and a Chrome feature that would allow a chatbot to scan the webpage you’re reading to offer contextual information. Think about all the endless possibilities with the power of Google and AI… 🤯

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Growth Stuff

Gartner study shows upping marketing spend during disruptive periods can drive profits

💡 Insight - Gartner’s 2023 Multichannel Marketing Survey shows that nearly all marketers surveyed reported having adjusted their budgets amidst the uncertainty but only 5% of them reported decreasing their spend. Those that increased spending were 2X more likely to grow profits… though contingency planning was also key to navigating the turmoil as 44% of those who enacted a contingency plan exceeded YoY profit growth. Time to get on that disruption contingency planning!

The do’s and don’ts of advertising on Snapchat

💡 Insight - Snapchat reportedly has 375 million active daily users with $4.4 trillion in global spending power. So, you want to jump into this wild opportunity but don’t know where to start? Snapchat released their list of how to successfully advertise on their platform with tips like:

• Follow best practices

• Use goal-based bidding to bid toward your desired action

• Design for sound on

• Embrace the format and make your ads feel native to Snapchat

• What not to do? Don’t expect immediate results – it can take at least 5 days on Snapchat to see what’s working or what’s not

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Brand Watch

American Eagle and ThredUp bring secondhand clothes shopping to Snapchat

💡 Insight - The collaboration between the Gen Z retailer and online resale shop is a campaign called RE/AE and features vintage and secondhand garments. The Snapchat promotion includes a shoppable augmented reality lens that features styles from RE/AE’s inaugural collection. The 3-way collab is a clear fit for their primarily Gen Z audiences with 83% of the demographic reporting they have purchased or are open to purchasing secondhand garments. Always a win when a partnership flows naturally!

NYC’s tourism branch is still working to get visitors back by relying on locals

💡 Insight - New Yorkers have strong opinions and their tourism board is banking on them to bring in tourists. The new social campaign #WHATSGOODNYC pushes New Yorkers to use the hashtag on social media to recommend city destinations to visitors. They’re also collaborating with content creators to create social posts showcasing the recommended destinations. The campaign is just one part of the newly rebranded tourism bureau’s efforts – perhaps you saw the viral uproar to the new “We ❤️ NYC” logo last month? Everyone’s got strong opinions.

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