- Growth Daily
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- Tuesday, September 3
I truly can’t believe it’s already September. I feel like I blinked, and August was over. Let’s get on with it before I totally launch into an existential crisis…
🌟 Today’s Highlights:
TikTok’s giving users more FYP control
Brazil’s X ban added a lot of new users to Bluesky
TikTokkers are fighting for meme trademark rights
📊 Stat of the Day: 30% of brand and retailer pros posted content on Pinterest in the last month compared to 21% on X. (Source: Digiday+ Research)
💡 Today’s Insight: Where are people shopping on social?
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💡 Today’s Insight 💡
🗞 TL;DR - Social platforms really, really want consumers to buy on their apps, but such segmented shopping experiences have led to slower adoption of retail behavior – at least in Western markets. Social Media Today analyzed data from eMarketer to understand the current state of social shopping.
💡 Insight - According to eMarketer’s data, over 6 in 10 social shoppers have bought something via Facebook in the past 12 months – double the rate of TikTok and Instagram. That said, the study doesn’t specify where people made a purchase, which gives a major advantage to Facebook Marketplace and secondhand listings.
In terms of shopping frequency, the data shows that people who regularly use Snapchat and Reddit are more likely to make regular purchases in each respective app. So, while Facebook may have more users (and thus more total sales), these apps are often better at highlighting relevant products or converting consumers in general with useful content.
That said, shoppers in the U.S. or U.K. often gravitate more toward shopping platforms themselves, like Amazon or LTK. However, younger consumers, who are growing up with the conveniences of social shopping, may usher in a more accepted, regular use of shopping via social platforms.
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🛠 Things Worth Checking Out 🛠
💪 GROW FASTER - Looking to unlock more growth? Hire a team that has done it already. Meet your perfect marketing team in 60 seconds, 100% free here →
😬 YIKES - Cox Media Group (CMG), one of Facebook’s marketing partners, explained in a pitch deck to prospective customers how it listens to users’ smartphone microphones & uses the conversations to target advertisements.
🧵 PUBLIC THREADS - What does Threads look like for public sector organizations? Here’s how a few in the U.K. are getting along with Meta’s platform after pivoting away from X.
⚡️ Today’s Headlines ⚡️
🔏 TikTok’s new ‘Manage Topics’ tool gives more FYP control
🇧🇷 Brazil’s ban on X resulted in a lot of new users to Bluesky
🎥 Speaking of Bluesky, its next major update will include video
🧐 Who owns meme trademarks? TikTokkers are trying to change it
✏️ Users can now edit their private messages on X
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