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- Tuesday, September 24
Just found out from today’s news (see below) that TikTok is defending themselves against the U.S. ban by throwing Temu and Shein under the bus. Effective or not?
🌟 Today’s Highlights:
X is letting people you’ve blocked see your posts
Careful: if you send too many WhatsApp messages you may get auto blocked
California signed a new social media ban for minors starting in 2027
📊 Stat of the Day: About 43% of Gen Z shoppers plan to spend more for the holidays this year, compared to 37% of millennials. (Source: Fiverr)
💡 Today’s Insight: How to maximize SEO success for new websites
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💡 Today’s Insight 💡
🗞 TL;DR - SEO thrives on longevity, so planning a new website can almost feel like a losing battle to compete for search ranking. But it’s vitally important to keep SEO in mind when planning out your next website as you want to show up for success as early on as possible. Search Engine Land lists out the things you can to maximize SEO success from day one and make it easier to keep improving along the way.
💡 Insight - Search Engine Land claims there are five key steps to craft an SEO-friendly website blueprint:
Understand existing rankings and where your traffic may come from. You can do this by looking in Google Analytics and Google Search Console to identify high-ranking keywords, high-traffic keywords and content, and high-opportunity pages and keywords.
Establish your SEO and website goals. Ideally these will be hierarchical and broken down into sub-goals. Keep them specific and measurable, and consider establishing anti-goals (aka things you want to avoid with the new site).
Define your audience and customer segments. Remember: targeting everyone is targeting no one. Identify your demographics, then ask: What is the problem or goal of the target audience? Where do they hang out or find information online?
Build out your sitemap and structure. This should be a visual overview of the new site as actioned through your new goals. This is also where bad ideas can die, before you enter costly development. Use your favorite drawing tool to map it out, and create it based on target audiences and objectives.
Scope out your pages, SEO specifics, and website plan. This is where you’ll get into the nitty gritty of determining what content will be on each page and ensure content supports each page’s goal. Make note of external backlinks needed, and craft a plan on how to maintain the new site. Don’t just leave it to the web developers – own the process to ensure your own success.
Turn our audience into your clients/customers/users here
🛠 Things Worth Checking Out 🛠
💫 TRENDS - There are two sides to every story. A few days ago we wrote about the ‘Letting Your Gen Z Employee Write Your TikTok Script’ trend, but some people don’t love it as much. So, is it brilliant or cringe?
🇺🇸 TIKTOK BAN - In an attempt to defend itself against a looming U.S. ban, TikTok is throwing Shein and Temu under the bus. TikTok officials have pointed out that other Chinese companies could be collecting as much data or more.
🤗 INSTAGRAM - Instagram really wants brands and creators to have fun with the app. They’ve added 38 new stickers to Stories and Reels, as well as a new version of its “Emoji Pong” game in DMs.
⚡️ Today’s Headlines ⚡️
🫥 X will now make your posts visible to users you’ve blocked
🪄 Google Ads has a new Video Enhancement feature for PMax campaigns
💰 TikTok redesigned its creator “subscription” monetization feature
✋ WhatsApp is testing auto-blocking from unknown account message floods
👶 California will prohibit minors from addictive social media feeds in 2027
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