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According to this latest study published in Forbes, even while there are fears of a recession in the U.S., consumer spending trended positively in 3 categories: cats, wellness, and Halloween.

If that’s not relatable, I don’t know what is…

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⚡️Today’s Headlines⚡️

🤯 TikTok Shop will subsidize Black Friday deals up to 50%

🎥 Walmart Connect is launching Sponsored Videos

⚡️ Google added an AI tool to improve YouTube ad optimization

📱 iOS 17 is out on iPhone & iPad

🌟 Social Media Today released a list of 3 important trends for 2023

📈 U.S. local advertising is forecast to grow 4.4% in 2024

😬 Amazon demanded a 30% ad revenue share on Australian FireTV devices

🪪 X Premium rolls out ID verification

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🛠️ Things Worth Checking Out

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✋ CONTENT CREATION - SM Managers, amplify your brand on autopilot! Boolvideo's AI crafts dynamic videos from your assets. Save time, create brilliance. Get 1 month FREE with code GROWTH.

🎓 ANTI-COLLEGE - 4 million fewer teenagers enrolled in college in 2022 than in 2012, proving that Gen Z might be the first generation to break the requirements of 4-year degrees. Here’s the full story.

💰 FAIR PAY - If you’re an employer in New York, you’ll now have to disclose pay rates in any job ads under a new state law. A win for salary transparency & equal pay. Here’s the update.

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