- Growth Daily
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- Tuesday, September 17
Today is apparently National Voter Registration Day here in the U.S., so if that applies to you, here’s your friendly reminder: make sure you’re registered to vote & learn how/when to vote at vote.org. 🇺🇸
🌟 Today’s Highlights:
iOS 18 is finally rolling out
Threads might start showing you Instagram comments
TikTok is testing a ‘Delete and Re-edit’ option for uploaded clips
📊 Stat of the Day: TikTok saw a drop of 2M downloads in August compared with July. (Source: AppFigures)
💡 Today’s Insight: How to maximize ads on Reddit
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💡 Today’s Insight 💡
🗞 TL;DR - Are you running ads on Reddit? Why not? While Reddit may have fewer overall users than the other big social apps, the magic is in its highly engaged niche subreddit communities. These areas are a goldmine for product research and discovery. Reddit’s traffic is also up 57% year-over-year (with 342M users per week), so maybe it’s worth reallocating some spend from Google over to the social network.
💡 Insight - Not sure where to start with Reddit ads? Reddit simplifies ad campaigns into three key areas for optimization:
Placement - use a diverse mix of placements to ensure you’re making the most of your performance
Creative - a variety of creatives hitting upon different topics has more potential to drive users down the funnel
Frequency - to reach Reddit users multiple times a week, ensure sufficient media weight and impression density (pro tip: campaigns on Reddit should aim for an average of 3-5 impressions per week)
According to Reddit, layering in Conversation Placements can boost Action Intent for your campaign 3.5x more than just with Promoted Posts.
Additionally, video and text formats tend to drive the strongest Action Intent lift, so again, it’s best to vary your creative between these two formats.
Turn our audience into your clients/customers/users here
🛠 Things Worth Checking Out 🛠
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🍋 LEMON8 - TikTok sat in court yesterday for updates on its potential U.S. ban, but simultaneously, ByteDance’s Lemon8 is growing increasingly popular in the States. As of today, it’s the #10 app in the U.S. App Store.
🎥 SMBTOK - SMBs, we’ve got another opportunity for you! This time from TikTok. TikTok is running a “Creative Made Simple” webinar on Sept 26 to help SMBs understand how to improve their TikTok marketing approach.
⚡️ Today’s Headlines ⚡️
🇬🇧 Meta has gained approval to use public U.K. user posts to train AI
📱 iOS 18 officially rolled out to all iPhone users yesterday
💬 Instagram might start sharing Instagram comments on Threads
✂️ Great news: TikTok is testing a ‘Delete & Re-Edit’ option for uploaded clips
⚙️ Meta is rolling out a slew of new ad tools ahead of the holiday season
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