Tuesday, September 12

Marketing’s top news, tips, & tools of the day

Hey there,

Today’s a busy day.

Apple’s event is today at 10am PT.

MTV’s VMAs are tonight at 8pm ET.

It’s also National Video Games Day, National Chocolate Milkshake Day, and National Day of Encouragement.

Which one will you be attending or celebrating today?

🎙 Have you checked out my new podcast? Find it here

⚠️ Think sending free products to influencers still works? Here's how brands are standing out in Q4

The old tactic of "no commitment" influencer seeding does not work anymore. It creates unrealistic expectations and uses bait and switch to get creators to promote you.

Meanwhile, there are some brands that seem to just get it. Why? They're doing something different... something unique... something that is not commonly shared on Twitter.

In this private document, made specifically for Growth Daily readers, a former agency owner shares what really works with influencer seeding. The doc has all his playbooks, templates, and follow-along videos. Use it to get endless influencers promoting you on auto-pilot.

P.S. If you want their super-experienced team to come up with a custom influencer strategy for your brand:

⚡️Today’s Headlines⚡️

📱 Apple’s latest event is today & here’s what to expect

📉 ChatGPT web traffic dropped for the third straight month

😬 Square’s apology after its massive outage this past weekend

🛍️ TikTok’s testing new “Shop” tab for U.S. app users

🏆 MTV’s letting users vote for tonight’s VMAs through Snapchat’s Lenses

📷 Google Photos added new web-based editing tools

🚨 Google’s new ad requirements go into effect Sept. 25

📚 Spotify’s testing a new audiobooks feature for paying subscribers

*Want more B2B leads / customers / users / clients? Click here

🛠️ Things Worth Checking Out

🤯 BIZ SECRETS - Make your business a success with small changes. Find out a simple yet game-changing nudge that helped grow a $200K side hustle. Tune in here.

🔎 AGENCIES - I recently discovered Vendry. They conduct vetted agency searches saving you 20+ hours on “get to know you" calls! Get started for free here.

🩺 VR SURGERY - Meta’s Quest 2 VR headset technology is apparently being used to train surgeons and treat patients. Really cool applications here

🤖 AI DETECTION - Turns out AI detectors don’t really work… according to OpenAI, while some tools have occasionally worked, no tool has been proven to reliably distinguish between AI & human-generated content.

🗣️ AGENCIES - It’s Marketing Max here 🙂 If you’re a marketing agency of any kind and want more clients, I wanna plug you to my audience via a new project I’ve been working on. Click here to learn more.

🚀 Today’s Question 🚀

Yesterday’s question was: How many newsletters do you read every single day?

And the answers… were pretty split. The leading answer was 2-3 with 34% of you!

Tied for second place were “only 1” and “4-6” with 18% each. Followed closely by 7-10 at 17%, then only 7% at 11+ newsletters.

Onto today’s question…

How do you prefer to get your daily marketing information?

Login or Subscribe to participate in polls.

🎙 The @MarketingMax Show 🎙

Did you see the news? I launched my podcast! Check out the first 3 episodes and subscribe on your favorite platform, here:

#1 - The untold stories of Chase Dimond, 8-fig entrepreneur & e-mail marketing god

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

#2 - How Sunsama 5X’d Their Users on ~$0 Ad Spend w/ Yash Chavan

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

#3 - The playbook for taking down a $9b brand (Klaviyo) w/ Sendlane CEO Jimmy Kim

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

Did you learn something new from today's newsletter?

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*Want to get in front of 60,000+ Founders & Marketers? Click here

Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts or might have an * in the subject headline.