Tuesday, September 10

🌟 Today’s Highlights:

• Google Ads is depreciating enhanced CPC for Search & Display ads

• Apple announced new iPhones and more yesterday

• There’s a bug in WhatsApp that bypasses a privacy feature

• 📊 Stat of the Day: Bluesky has grown by more than 2.6 million users over the last few days alone, with 85% coming from Brazil. (Source: Bluesky)

• 💡 Today’s Insight: 8 out of 10 brand TikTok videos fail to capture attention

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💡 Today’s Insight 💡

8 out of 10 brand TikTok videos fail to capture attention

🗞 TL;DR - According to a new study, 84% of the video content released by brands on TikTok fails to generate strong positive emotions, capture attention, or enhance brand recall. Search Engine Journal broke down more stats from the study and what marketers can do with this information to change course.

💡 Insight - In the study’s findings, 60% of branded TikTok videos were found to be “simply forgettable,” with below-average positive emotional responses and below-average brand recall, while ranking above the global average for causing confusion and boredom.

Even worse, 24% of branded TikTok videos triggered strong extreme, negative emotions like anxiety, fear, discomfort, and disgust. Brands should assess their content and see how it falls within these findings. Does your content aim to generate intense positive emotions? Or could it be misconstrued to be something negative (i.e. boring)?

All of these emotions can also be affected by video SEO. If you’re not working on video SEO – aka how your videos show up in search queries – then you’re missing a major step. Figure out why some content may generate negative emotions while others generate positive ones. Work with your SEO teams to understand how to optimize content on the backend to maximize your reach.

🛠 Things Worth Checking Out 🛠

🚨 LAST CHANCE - I'm teaching you how to get 5 new clients EVERY month, if not more... live TOMORROW! If you run a service-based business, you don't want to miss this! 👉🏼 Last chance to grab your seat here!

🤖 AI CREATORS - The newest crew of it-girls, models, and influencers across Instagram and even magazine covers have one thing in common: they’re not real. Time to embrace AI influencers?

🙄 REDDIT - The internet loves to mock fun and rant about influencers. The frustrations have found a virtual home on Reddit, with ‘snark pages’ growing increasingly popular on the platform.

⚡️ Today’s Headlines ⚡️

🌅 Google Ads is phasing out enhanced CPC for Search & Display Ads

📱 Everything you needed to know about Apple’s iPhone 16 event

🥅 YouTube Studio added a new ‘website visits’ goal in promotions

🐞 There’s a bug in WhatsApp that bypasses a key privacy feature

🔍 Check out the transcript of the briefing that led to the TikTok ban

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