Hey there,

Happy Halloween! If you’re reading this in the morning, you still have time to go out and buy candy so you don’t disappoint those trick-or-treaters coming your way tonight. 🍫🎃

🧠 Stat Of The Day 🧠

Americans are on track to spend $12.2 billion on Halloween-themed lawn decor and $3.6 billion on candy this year. (Source: National Retail Federation)

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⚡️Today’s Headlines⚡️

🇪🇺 In the EU? Meta’s ad-free subscription has launched

✅ If you want to keep your X blue check, you’ll have to upgrade

🇨🇦 Canadian businesses, you’re next for Meta’s Verified for Business

🌍 How many TikTok users are in the EU? Now we know

💸 No revenue for you if your X post is corrected by Community Notes

🛠️ Things Worth Checking Out 🛠️

📉 HOLIDAY SHOPPING - Can toys predict the future? Maybe, when it comes to holiday shopping. Sales forecasts for major toymakers Hasbro and Mattel have been sinking. Predictions are looking bleak.

🖥️ EDGE COMPETITION - Turns out Microsoft has been working hard to make users browse Edge instead of Chrome, even going as far as updating Windows with Edge pinned to the desktop. Sneaky or brilliant?

🧐 MARKETING TRENDS - What’s been hot in the world of creative marketing and AI in 2023, and what do we have to look forward to? Canva just published their 2023 report with a future outlook – check it out.

✨ Today’s Insight ✨

How to bring marketing to the C-Suite

📰 TL;DR - According to new research from McKinsey, 66% of CMOs don’t believe CEOs understand modern marketing. A few more data points:

• B2C companies where CEOs prioritize marketing are 3x more likely to achieve greater than 5% revenue growth

• 32.7% of brands have one role reporting to a CEO that’s focused on growth and customers

• 15% of CEO-CMO pairs were on the same page that marketing uses digital tactics to drive business results

💡 Insight - The data doesn’t lie – when leadership and marketing are in alignment and understand the value of brand-driven work, companies are more likely to succeed. But how do you get that synergy across the board?

Clarify the marketing team’s role and appoint a C-suite level executive to connect leadership with growth. This allows for more awareness and comprehension of marketing’s value across the board, as well as providing insight on consumer behaviors.

Let your C-suite outline an outcome-based measurement framework. By allowing them to voice what they see as a metric of success, your marketing team will have a direction to move towards that everyone is aligned on.

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🎙 HEARD EM’ SAY:

“I swear within 24 hours (of implementing this growth hack) we had 6 qualified leads, like boom, just like that!”

New episode of the @MarketingMax show “How I Built & Sold My 7 Figure Ad Agency” now streaming on Spotify & Apple & YouTube

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