Hey there,

In a recent interview, Mark Zuckerberg said that it could be possible to create a virtual version of a deceased person by using VR and AI technology in the Metaverse. Black Mirror is becoming more and more real every day…

🌟 Today’s Highlights 🌟

• Give Spotify’s AI a prompt, it’ll give you a playlist

• 5 prompts to use ChatGPT to improve your SEO

• Insight: Data shows you should use AI in your email campaigns

💭 What’s the State of Social in 2023?

TL;DR - Wondering what social media marketing opportunities and trends you need to know about this month? Well, Sprout Social did the snooping for you! They surveyed 1,800 social media users and 900 marketers across the U.S. and the U.K., so you don't have to!

💡 Insight - Get ready for some tea ☕️!

Sprout Social's report, the "Sprout Social Index," spills the beans on social media marketing's juiciest opportunities, trends, and secrets.

• How AI is giving social teams super-powers

• Why social customer care is more important than ever

• How top performing brand’s are optimizing social team structures

• What consumers really want from brands on social media, and what makes consumers click.

Download the report now for your backstage pass to the social media circus of 2023!

⚡️Today’s Headlines⚡️

🎵 Spotify’s testing AI-generated playlists created from user prompts

💸 TikTok’s testing a paid, ad-free app version for $4.99/mo

🔎 YouTube launched new subscriber analytics for creators

🛒 X is partnering with Paris Hilton to test livestream shopping

🧠 Google’s Bard AI is preparing ‘Memory’ to remember details about you

*Want to get in front of our audience? Start here…

🛠️ Things Worth Checking Out 🛠️

✨ CREATIVE SUMMIT - Join the 2023 Creative Strategy Summit on October 26. Speakers include DTC brands like True Classic, Sharma Brands, Common Thread Collective, and more. Get your free ticket here.

🗓️ Q4 PLANNING - Q4's when the Revenue Roars! Don't miss Google & Bing's developments and tips from experts on Oct 4, 2PM ET. Ignoring it = Risking holiday success! Register now!

⚖️ AI ETHICS - MarTech went in-depth into the different AI integrations into popular marketing tech platforms along with the ethical questions marketers are contemplating. Check it out here.

📝 SEO CHATGPT PROMPTS - Social Media Today and Uniq Trick collaborated on a new infographic outlining 5 ways to use ChatGPT to improve your SEO strategy. Try out the prompts here.

✨ Today’s Insight ✨

Data: Using AI in email campaigns

📰 TL;DR - Ascend2 and RPE Origin published new research in Marketing Dive on how enterprise marketers are using AI to drive efficiency in email marketing. Key stats:

• 57% of enterprise marketers are using AI for their email campaigns (double the number from 2022)

• 99% of those who are using AI for their campaigns report the results have been extremely or somewhat positive

• 47% think AI will have an impact on email marketing content creation but will not replace human creativity & strategy

💡 Insight - AI within email strategy is growing quickly… based on this research, here are the top areas where email marketers can use AI:

• Content Personalization (50%) - creating unique, individualized messages

• Retargeting (47%) - providing strategy on messaging & lists

• Subject Line Optimization (47%) - finding the perfect attention-grabbing headline

• Send Time Optimization (44%) - analyzing & optimizing for opens

• Dynamic Content Generation (44%) - creating & ideating

• Predictive Analytics for Customer Behavior (40%) - forecasting performance based on past customer actions

*Want to get in front of 100,000+ Founders & Marketers? Click here…

🎙 NEW PODCAST EPISODE:

Behind The Scenes of Gary V's, Alex Hormozi's, Codie Sanchez's, & Steven Bartlett's Content

Now streaming on Spotify & YouTube