Tuesday, October 29

🌟 Today’s Highlights:

• xAI’s Grok chatbot can understand images now

• Google expanded AI Overviews in Search to 100+ countries

• You might want to consider hiring me as your Fractional CMO

• 📊 Stat of the Day: 28% of LinkedIn’s members in the EU are actively logging into the platform regularly. (Source: LinkedIn)

• 💡 Today’s Insight: Want to attract younger audiences? Make it look good

⏳ 2 Spots Left!

I work with 5 to 10 companies at a time as their Fractional CMO:

• Running their ads

• Optimizing their whole funnel

• Growth Hacking their way to success

...and I have 2 spots left for November!

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💡 Today’s Insight 💡

Want to attract younger audiences? Make it look good

🗞 TL;DR - New research in Teen Vogue and Fast Company found that high school TikTok influencers are “increasingly choosing [colleges] based on how they’ll present on social media content.” So, if you want to attract those younger consumers, you might want to focus on having a visually appealing experience.

💡 Insight - According to 2023 Pew Research data, TikTok is the second most-used app among those aged 13-17 with YouTube taking the top spot. One in five teens say they’re on TikTok “almost constantly.”

With more of this generation also aspiring to make a career as a creator, it’s no surprise that these younger influencers gravitate toward colleges and formative experiences that look good in their content. Many of these platforms serve as unofficial guides to insider tips on the college and early adulthood experience – which is where brands have an opportunity to fit in.

And even if your brand doesn’t have a physical space, you can still get in on the action. Brands like Keurig and Command have partnered with TikTokers to create sponsored posts featuring the products being included in “day in the life” or “morning routine” videos. The key is to identify what content these creators are already crafting and see how your brand can seamlessly work its way into the conversation.

⚡️ Today’s Headlines ⚡️

🖼️ xAI’s Grok model can understand images now. The AI chatbot, which is accessible to paid Premium X subscribers, can answer questions about uploaded images. The functionality is still in the early stages and expected to “rapidly improve.”

🔓 Looking to unlock more growth? Hire a team that has done it already. Meet your perfect marketing team in 60 seconds, 100% free here.

🌏 Google expanded its AI Overviews feature to 100+ countries. This means that AI Overviews is now available to over 1 billion users and should work in any of the currently supported languages including Japanese, Hindi, and Indonesian.

😫 Agency Owners, Frustrated with Your Business? Feeling stuck? 8F has helped 800+ agencies break free! Start your transformation with a free call to identify what's holding you back this week. Break free here.

🎥 The fediverse is getting its own TikTok alternative. Signups opened this week for Loops, a decentralized short-form looping video app from the creator of the fediverse’s Instagram alternative Pixelfed.

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