Hey there,

Want to hear a scary story? A new app called ‘Rat Detector’ shows users where the rats are in NYC’s subway system. Turns out, they’re everywhere. Even Stephen King couldn’t make this up. 🐀

🌟 Today’s Highlights 🌟

• Pause the incoming haters in your YouTube comments

• How to use AI to revamp your old content

• Insight: The generation you’re probably ignoring with your marketing

⚡️Today’s Headlines⚡️

🎥 Long-form isn’t just YouTube anymore! TikTok’s adding 15min videos

🧐 Dive into current consumer interests in Spotify’s latest culture report

⏸️ Getting too many YouTube comments? You might be able to pause

😳 Make your Reddit account now, they might force logging in to access

✌️ It’s not just you, some of the biggest advertisers have pulled out of X

🌟 Some Dust Can Be Gold, Sitting In Your Desk

Are your whitepapers and guides gathering dust? What if I tell you that those are your key to getting 2x, even 7x increase in engagement?

Spacebar crafts 60-second animated videos from your existing content, drastically increasing engagement, traffic, and leads. 📚

They give you the whole package: scripts, animations, and smooth voiceovers. Plus, their prices are as cool as Pluto.

Spacebar’s clients have seen engagement increase by 5-7x on social platforms, and now it's your turn!

And the best part? You get a FREE, on-brand video, that too written how you want it!

🛠️ Things Worth Checking Out 🛠️

📈 BOOST ROI - Treat AI creates AI-powered creatives for higher CTR, lower CPCs, and more conversions. Get on-brand ads that resonate with your audience. Visit here.

🔎 FIND HELP - Not happy with your existing agency but too lazy to switch? Need to find a great agency for new channel? Find your perfect marketing agency in just a few clicks with AgencyReviews.io.

✨ CONTENT REVAMP - Looking to revamp old blog posts but don’t know where to start? AI can help with that. Search Engine Land lists all the ways you can use AI to breathe new life into old content.

👻 HIDDEN AUDIENCE - Snapchat’s latest audience report suggests that its growing daily audience isn’t reachable on other social platforms like they are on Snapchat. Check it out for yourself.

✨ Today’s Insight ✨

Data: The generation you’re probably ignoring

📰 TL;DR - Gen Z this, Millennial that… the audience most marketers are really missing is Gen X. They’re on track to be the wealthiest generation in history and are the fastest-growing user base on TikTok. But only 13% feels seen in social advertising.

Here are some additional Gen X stats for you:

• 92% use social media every day and make up 28% of TikTok’s users

• Only 24% of TV ads feature Gen X characters

• Trust is 30% more important to this group than younger generations when it comes to purchase decisions

• Gen X creator posts are 75% longer than posts from Gen Z creators

💡 Insight - In chasing the excitement of younger generations with impressionable attitudes, don’t lose sight of consumers of an older age. Sure, they’ve got a different approach to purchases, but it doesn’t mean that they won’t give your brand a chance.

Competition amongst Gen Z and Millennial targeted brands is thick. By leaning into the Gen X cohort, brands might stand a chance with less noise. Plus, with trust meaning so much to this generation, you’ll make them feel valued and desired which might lead to brand loyalty.

*Want to get in front of our audience? Start here…

🎙 HEARD EM’ SAY:

“I swear within 24 hours (of implementing this growth hack) we had 6 qualified leads, like boom, just like that!”

New episode of the @MarketingMax show “How I Built & Sold My 7 Figure Ad Agency” now streaming on Spotify & Apple & YouTube

*Want to get in front of 100,000+ Founders & Marketers? Click here…