Tuesday, October 22

🌟 Today’s Highlights:

• X gave Premium subscribers access to ‘Radar’ keyword monitoring tool

• Meta released an AI model that can check other AI models’ work

• TikTok added a new ‘unlimited sounds library’ for 1+ min videos

• 📊 Stat of the Day: Ray-Ban Meta glasses are the top-selling product in 60% of Ray-Ban stores in EMEA. (Source: Ray-Ban)

• 💡 Today’s Insight: How accounts are building their audience on Threads

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💡 Today’s Insight 💡

How accounts are building their audience on Threads

🗞 TL;DR - Threads really is sticking around, so it’s about time we learn from accounts who are actually finding success on the platform. Meta introduced new educational resources to help brands understand how to drive conversations on Threads and get discovered by more people.

💡 Insight - Here are some insights (supported by stats!) on how you can build your audience on Threads:

• Replies account for almost half of the views on Threads. Try joining a conversation!

• Higher post frequency is linked to higher impressions per post. Ideally, you should be posting at least 2-5 times per week if you’re looking to build your audience

• Posting more frequently on the weekends can help drive higher engagement, so don’t shy away from Saturday and Sunday

• Combining text and video in a single post can help get you more views – similarly, video/photo/carousel posts that include text average more views than those without text, so make sure to give context!

• Posts that drive conversations are more likely to get recommended. Consider thinking of ways to invite feedback from your audience, such as with question prompts

• Top performing creators post original content specifically for Threads, so don’t be afraid of trying something new

🛠 Things Worth Checking Out 🛠

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🤖 SOCIAL BOTS - Having a hard time keeping track of all the AI-powered social media features? Here’s your overview on all the chatbots in your DMs these days – from Meta to TikTok to Snap.

⚡️ Today’s Headlines ⚡️

🔎 X added a ‘Radar’ feature for Premium users to track keyword analytics

😇 Meta released an AI model that can check other AI models’ work

🔈 TikTok added a new ‘unlimited sounds library’ on desktop for 1+ min videos

🫥 Meta’s Opportunity Score in Ads Manager seems to be gone

✨ Meet the popular new AI-powered messaging app for Gen Z: Daze

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