Hey there,

Amazon’s offering $1 million to “a U.S. resident who captures unaltered scientific evidence of a real extraterrestrial life form on their indoor or outdoor Ring device.”

Now that’s a marketing campaign we can get behind. 👽

🌟 Today’s Highlights 🌟

• X is testing a feature to make calls via the app

• The ultimate list of top marketing conferences to attend in 2024

• Insight: How to maximize TikTok ads for Black Friday

⚡️Today’s Headlines⚡️

📞 X is testing their phone call feature for Premium users

✉️ Threads appears to be developing a DM option

🎥 YouTube added new AI-powered ads to target Spotlight Moments

💬 TikTok announced all videos will have auto captions by default

🏰 TikTok & Disney partnered in a first-ever content hub

🤯 Why I’ve vowed to never run a marketing agency search again!

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• Saved me 20+ hours on “get to know you” calls

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🛠️ Things Worth Checking Out 🛠️

😵‍💫 AGENCY SEARCH - Not happy with your existing agency but too lazy to switch? Need to find a great agency for a new channel? Find your perfect marketing agency in just a few clicks with AgencyReviews.io.

🔗 LINK TRACKING - Not sure if Safari 17 is removing tracking parameters from your links? Check out this tool to test your links.

🗓️ PLAN YOUR 2024 - So many places to be, so little time. Marketing Dive helped prioritize the top marketing conferences to attend in 2024. Check out the list & start planning now.

♻️ QR INNOVATION - Finally, a good use of QR codes! The Consumer Brands Association & The Recycling Partnership are adding QR codes with local recycling instructions to everyday items. Very cool.

✨ Today’s Insight ✨

How to maximize your Black Friday TikTok ads

📰 TL;DR - TikTok’s pushing hard for Black Friday ad sales. They’re providing advertisers with “Hashtag Audiences,” custom audience packages of people most likely to buy a brand’s product based on a number of signals.

To participate, marketers need to create a campaign by October 25 and spend at least $1k/day on incremental spend toward the custom audience for at least a week-long period in Q4. Not required but recommended: spending $250k minimum during BFCM across all placements.

💡 Insight - If you’re looking at those metrics and thinking “that’s a big chunk of change,” don’t count yourself out yet. You can still have success with smaller budgets. Don’t take TikTok off your list.

According to TikTok, nearly 70% of users are expected to make a Black Friday purchase. 80% of users who bought something on BFCM last year said TikTok played a role in their purchase decision.

Consider the quality of your ad creative & copy. Are you speaking directly to your custom audience? Are you answering their questions and attracting their interest? Even the most well-funded ads can fail if the ad isn’t good.

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