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Today’s World Mental Health Day. Take a moment today to slow down, focus on your needs, and do something that brings you joy. We’re glad you’re here 🤍

🌟 Today’s Highlights 🌟

• Advertisers are getting spooked by X’s fact-checking notes

• Google Ads removed Keyword Forecasting feature

• Insight: What’s the best social network for influencer marketing? [Data]

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⚡️Today’s Headlines⚡️

🧵 Threads will soon have a Trending Topics section

📝 Fact-checking notes on X are making advertisers cautious

📢 Instagram announced new features including new connection reminders

🚫 BBC is blocking OpenAI data scraping of its content

💰 X is planning to launch new premium pricing tiers

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👎 NO KEYWORD FORECASTING - Google Ads dropped the keyword forecasting feature in Keyword Planner, which means advertisers lose access to related insights like spend metrics. Learn more here.

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✨ Today’s Insight ✨

Data: What’s the best social network for influencer marketing campaigns?

📰 TL;DR - According to new data from Insider Intelligence, despite TikTok being the top downloaded app in the U.S. at the moment, marketers are more likely to use Instagram reels for influencer marketing this year.

• 54% of U.S. marketers will use IG Reels for influencer marketing

• IG Reels will be used by 62% of marketers in 2025

• Forecasts show IG will be used by 98% of U.S. marketers in 2023 due to diverse content formats, extensive creator tools & large audience

💡 Insight - If you’re looking to break into influencer marketing, Instagram might be a good place to start. Especially if your brand already has a presence on IG, expanding into a campaign could drive more organic growth towards your page.

TikTok’s engagement rates are higher than IG Reels, so it’s definitely an appealing alternative. But breaking into the TikTok audience can be tricky, so your brand might see better engagement on a platform that’s already familiar.

The best route might be running influencer campaigns across various social channels. Lead with a video-first approach to ensure you’re meeting audiences no matter the channel.

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