Tuesday, October 1

🌟 Today’s Highlights:

• No, ‘Following Only’ feeds won’t be coming to Instagram or Facebook

• Reddit just made it harder to switch subpages from public to private

• You can now tag your location in Threads posts

• 📊 Stat of the Day: 86% of Snapchat users agree that they’re comfortable making large purchases online. (Source: Snapchat)

• 💡 Today’s Insight: How to write better copy on social media

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💡 Today’s Insight 💡

How to write better copy on social media

🗞 TL;DR - If you’re creating social content for your brand, you know you have to wear many hats. Often, people worry about the visuals or the strategy, but copy is an underappreciated area that remains the foundation of social content. Sprout Social listed their top ten tips for making your social media copywriting more successful.

💡 Insight - Here are Sprout’s top ten tips to making successful social media copy, summarized:

1. Create post templates - work smarter not harder by turning your best performing posts into reusable templates!

2. Recycle your content - not everything needs to be new! If it works, run it again.

3. Lead with a hook - always try to entice your audience to keep reading.

4. Write with accessibility in mind - use CamelCase for hashtags, avoid all caps, spell out acronyms, and include emojis at the end of your post.

5. Use active voice - if this is tough for you, use a free tool like Hemingway Editor to detect passive voice.

6. Experiment with longer posts - don’t over do it, but don’t be afraid of longer posts.

7. Test CTAs throughout your content - avoid too many sales-driven CTAs in a row & test which phrases generate the most engagement.

8. Embrace AI - don’t necessarily just copy + paste its responses, but use it to help you generate copy faster and overcome writers’ block.

9. Analyze your metrics - don’t just ‘post and ghost’! Learn what’s working & why!

10. Invest in copywriting tools & training - always be growing & improving!

🛠 Things Worth Checking Out 🛠

💡 FREE SEO ANALYSIS - Did you know? BREEZY SEO is offering a free 7-day trial of their $299/mo SEO service to help you get more high-intent Google traffic here →

🎵 TIKTOK - A new study found that a quarter of indie music artists are putting their music straight on TikTok, bypassing distributors, labels, and even streaming services like Spotify. Could eCommerce follow suit?

🤔 GOOGLE DISPLAY - Do you have ‘optimized targeting’ turned on in Google Display Network (GDN)? You might want to check and turn it off. It’s mostly too good to be true.

⚡️ Today’s Headlines ⚡️

🗺️ Snapchat’s quietly rolling out a new feature that tracks location history

📍 Speaking of location, Threads now lets you tag yours in your post

🇧🇷 X is going to have to pay $5M in fines before its reinstated in Brazil

🙅‍♂️ IG’s Mosseri says a ‘Following Only’ feed won’t work

📝 Reddit is requiring moderators to submit a request to switch to private

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