Hey there,

Great news for fans of Netflix’s “Play Something” button: YouTube’s testing its own mystery button that plays random videos. Can’t wait for the first person who gets Rick Rolled with this.

🧠 Stat Of The Day 🧠

Reviews platform Yelp reported a 12% rise YOY in net ad revenue to $345M. (Source: Yelp)

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⚡️Today’s Headlines⚡️

🤖 Need an AI chatbot? You could go with ChatGPT or Musk’s ‘Grok’

⬆️ You can now upload 15min TikTok videos on desktop and app

🎥 Generative AI is everywhere – even YouTube now

💼 Get professional on TikTok… they’re testing new “Business Pages”

📊 WhatsApp Channels might finally get polling functionality

🛠️ Things Worth Checking Out 🛠️

💡 SEO RESOURCES - A home improvement store achieved an 8X ROI with HOTH. Sign up to get access to SEO resources and tools. 🍒 on top, our readers get 3X deliverables! Visit here.

🔎 SEARCH X - Whether you call it X or Twitter, the site’s advanced search isn’t exactly intuitive. This new tool helps you search Twitter faster using natural language queries. Try it out.

🖌️ CONTENT TEMPLATES - Love posting on social media but hate designing graphics for it? You don’t have to! Buffer pulled together this list of 11 places to find IG templates for posts, stories, and reels. Check it out.

📁 DISCORD FILES - If you’re hosting files on Discord… you might want to rethink that. Discord announced links to files will begin to refresh every 24 hrs by EOY to fight malware. Rethink your links now.

🌟 I’m Hosting An Event 

I’m hosting a live event for agency owners this Thursday AM titled “How To Grow An Agency With A Newsletter” this Friday, completely free! RSVP here

✨ Today’s Insight ✨

You should probably revisit your customer journey map

📰 TL;DR - Sometimes, we learn concepts back in business school and never return to the core concepts. Sprout Social outlined what a customer journey map is and how to make your own on their blog.

A customer journey map is a visual representation of each point of interaction your customers have with your company. Creating the map can not only be a great team exercise but also something that’s important to revisit and return to so as not to lose sight of your customers’ needs.

💡 Insight - Customer journey maps should include:

• The buying process - What steps does a customer follow to make a purchase decision? Where could they potentially drop off?

• Emotions - What emotions do your customers feel at different touchpoints in their interaction with your brand?

• User actions - What steps do customers take when they interact with your brand? What do people do at each stage or in each area?

• User research - What do customers search for related to your product or service? Where do they turn for information when purchasing?

• Solutions - What actions and strategies does your brand implement to address customer pain points? What can you do to improve their overall experience?

*Want to get in front of our audience? Start here…

🎙 HEARD EM’ SAY:

“I swear within 24 hours (of implementing this growth hack) we had 6 qualified leads, like boom, just like that!”

New episode of the @MarketingMax show “How I Built & Sold My 7 Figure Ad Agency” now streaming on Spotify & Apple & YouTube

*Want to get in front of 100,000+ Founders & Marketers? Click here…