Tuesday, November 5

🌟 Today’s Highlights:

• X has started rolling out its controversial Block function change

• Meta is building a new AI tool to run age checks on users

• You should be swapping to a fully managed SEO service

• 📊 Stat of the Day: The typical internet user spends almost 2 ½ hours daily on social media. (Source: Visual Capitalist and We Are Social)

• 💡 Today’s Insight: How brands can navigate the world of online streaming

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💡 Today’s Insight 💡

How brands can navigate the world of online streaming

🗞 TL;DR - Streamers, often live gamers or comedians, are growing increasingly popular with Gen Alpha and Gen Z – but they can be riskier than your typical influencer. That said, it’s still a growing area for brands to expand into and Vogue Business recently took a deep dive into the unique opportunity.

💡 Insight - YPulse data shows that nearly a third of 13-39 year olds watch live stream content weekly, with 83% of Gen Zs and Millennials saying they’re more likely to trust someone who feels relatable and “like them.” Streamers, who often broadcast 6-8 hrs/day, five to six times a week from relatable locations like their bedrooms are well positioned to fill this marketing opportunity.

With such long streams, brands have an opportunity to treat streaming relationships like QVC and showcase products live to an audience who can interact in real-time. Streaming platforms also allow for more creative integrations with options like broadcast graphic overlays or interactive integrations throughout a gamer’s play.

But, as stated in the article, 71% of consumers say they expect a brand to take a position on issues that matter to them, so it’s extra important to make sure you’re aligning with creators and streamers who demonstrate your values as a brand. Be proactive, not reactive when choosing who to partner with and how to partner.

⚡️ Today’s Headlines ⚡️

🛑 X has begun rolling out its Block function change. And no one’s happy about it. Now when you block someone, they won’t be able to interact with you, but they can still view your posts.

🪄 Abra Cadabra, $1,200,000 In Lost Sales Uncovered! Watch how Phil Rivers pulls 3 marketing levers to unlock 25% growth as fast as possible. Watch him do it live here.

🧬 TikTok’s STEM feed is now available to all users by default. The feed launched earlier this year in Europe and the US, and is now visited globally by 25% of teems on a weekly basis.

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👧 Meta’s developing a new AI system to detect users’ ages. The goal is to use the AI to detect users who are lying about their age in its apps as part of an expanded effort to limit potentially harmful exposure to teens and kids.

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