Hey there,

Yesterday, I worked from a legitimate office. Most days, I work from a desk at home. It reminded me how useful a change of scenery can be (although I did miss my dog). Highly recommend scheduling one day this week to work from a different place than usual. Give it a try & let me know how it goes!

🧠 Stat Of The Day 🧠

Consumers spent $76.8 billion in online sales in October, a $4.3B increase from last year. (Source: Adobe Analytics)

🤔 What Do Giants Like Coca-Cola and Nissan Use To Manage Projects?

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⚡️Today’s Headlines⚡️

📞 WhatsApp’s new feature allows voice chat for large groups

👀 For those eagerly awaiting Threads hashtags…

🔥 Smaller X accounts might get a boost soon with algorithm changes

🎥 YouTube wants to help you avoid copyright claim violations

🧠 Get to know Meta’s lead gen ad options with its new guide

🛠️ Things Worth Checking Out 🛠️

🚀 BOOST SEO - Boost your startup's SEO with The HOTH! Sign up for exclusive access to SEO resources and rocket your rankings! Visit here.

🥂 INFLUENCER STRATEGY - You can build a powerful in-house influencer program while sipping mimosas. Here’s how. Book a call for a custom influencer strategy for your brand.

🥸 FAKE REVIEWS - There’s a big fake reviews problem happening across the internet. While organizations like the FTC are trying to punish businesses for shady practices… will we ever beat the fakes?

⚙️ TIKTOK TOOLS - Want to automate and simplify your TikTok efforts but don’t know where to start? A few industry experts collaborated on a Google Doc list of tools to work with. Check out the list.

✨ Today’s Insight ✨

Understanding why & what people share on social media

📰 TL;DR - If you want to better understand what your customers want from your brand on social media, you might want to know what they’re using social media for.

Haiilo and Social Media Today shared an infographic detailing why and what people share on social media, broken down into three distinct areas: the reasons people share, what people share, and what different age groups share.

💡 Insight - Consider what motive your consumers have to share on social media. Some of these motives might include: bringing valuable content to others in their network, defining themselves, staying connected with a community, for self-fulfillment, or supporting causes & brands.

Identify which type of content people are sharing. This could be entertaining, inspiring, educational, or convincing. And the intent behind each of these types can also correlate with the reasoning behind sharing.

Lean into the divisional interests of your audience. Said another way, different generations have different consumption habits. Once you know which segment of your audience you want to target, lean into their unique uses of social media.

*Want to get in front of our audience? Start here…

🎙 HEARD EM’ SAY:

“I swear within 24 hours (of implementing this growth hack) we had 6 qualified leads, like boom, just like that!”

New episode of the @MarketingMax show “How I Built & Sold My 7 Figure Ad Agency” now streaming on Spotify & Apple & YouTube

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