Tuesday, November 12

🌟 Today’s Highlights:

• X is testing a free version of its Grok AI chatbot

• How will the new US government impact social media companies?

• 📊 Stat of the Day: Gen Z has downloaded the Temu app 41.98 million times compared to only 14.68 million new downloads of its competitor Shein. (Source: Appfigures)

• 💡 Today’s Insight: Analyzing 2025 social media marketing predictions

💡 Today’s Insight 💡

Analyzing 2025 social media marketing predictions

🗞 TL;DR - It’s that time of year. Every expert you know (and even the ones you don’t) will be making their industry predictions for the next year – and we’re here to analyze and interpret them. Social Media Today has released their top predictions for social media marketing in 2025… and historically, they’re pretty spot-on.

💡 Insight - Here are Social Media Today’s top predictions by app:

Meta is going to lean heavily into AI (and it already has) and AR experiences (also already in the works). Which also means, fighting against fake AI-generated content and crafting brand experiences geared at AR/VR wearables. Facebook-wise, it’s expected to lean into more entertainment-based content to attract younger users as well as leaning heavily into video (think TikTok-like experiences).

Instagram has become “the middleman of social media platforms” and is expected to lean into some of these standout Meta features – like AI and AR integrations. Threads… is still a very new platform, but one would expect it to try and strengthen its algorithm’s deficiency in real-time trend prioritization if it stands any chance of competing against X.

On two sides of the audience spectrum are Snapchat and LinkedIn. SMT expects Snapchat’s new ad approach to have pushback and LinkedIn’s AI tools to maybe go a little too far.

Maybe the most interesting (and hard-to-know) prediction is what will happen to TikTok if the U.S. does move forward with its ban in February. The app is continuing to push its Shopping component despite users continuing to avoid the Shopping component, though usage is showing slow signs of adoption.

And then there’s X which, according to SMT, won’t be in operation much longer if it can’t start making money soon. The Payments feature won’t be coming to X in 2024, maybe by the end of 2025. Only 0.26% of its user base is using its Premium subscription with access to its AI chatbot. Maybe video is the thing to look to?

⚡️ Today’s Headlines ⚡️

💬 YouTube’s new hyperlinked comment feature could drive Google Search traffic. The feature, which was rolled out as a limited test in July 2023, is rolling out more widely now and aims to push traffic toward Google Search results for specific terms.

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🇺🇸 How will the new US government impact social media companies? Well, we’ll find out for sure in January, but experts like Social Media Today are already trying to predict how the new administration will move forward with legislation & bans.

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🤖 X is testing a free version of its AI chatbot Grok. So far, access to the chatbot has been limited to X Premium users. But now, the company is testing access to the service for free users in select countries with limits on usage for now.

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