- Growth Daily
- Posts
- Tuesday, May 9
⚡️
Talk of the Town
The data is a 58% increase from 2013, which showcases the power of in-house agencies in being able to access first-party data quicker and execute faster on the findings.
The in-house agencies primarily cover social, search, strategy, and media planning or buying. Though it’s not all bad news for external agencies – 92% of respondents reported working with an external agency.
Takeaway: In-house agencies have a major benefit to brands looking to innovate and get out of the traditional marketing rut. Have you considered forming an in-house agency at your brand? What’s stopping you from trying it out?
The addition of AI was inevitable but the overhaul of the search engine is long-awaited. Plus since 40% of Gen Z users search TikTok or Instagram before turning to Google, the update is aimed to help the search engine provoke a similar experience.
Takeaway: The search app still reigns supreme but generational shifts can easily change that overnight. By listening to the interests of major future user cohorts, Google is setting themselves up for success before potentially getting stuck in time.
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New Growth Insights
The oatmilk company, known for quirky and edgy advertising, is running massive ads in the New York Times, Los Angeles Times, and Washington Post as well as billboards in Hollywood and Times Square regarding their new campaign to include their climate footprint on its products.
The ads only take up half the landscape while reserving the other half for companies willing to share similar details.
Takeaway: Similar to Google’s focus on younger generations, this ad campaign is a major statement to the environmentally conscious younger demographic (54% of Gen Z & 49% of millennials prefer plant-based milk). This is how you create a bold ad and a strong campaign to go along with it.
TikTok ads have the potential to reach nearly 885 million people over the age of 18. If you’re hoping to take advantage of this lucrative opportunity, Hootsuite’s laid out some of the top tips to start including: types of TikTok ads, TikTok ad specs, how to set up a TikTok ad campaign, and best practices and examples.
Takeaway: Getting started with TikTok ads doesn’t have to be overly complicated. Plus learning how to create a great TikTok ad might help you figure out how to create organic content to grow your brand on the platform as well. Don’t miss out on this opportunity, just start!
🛠️ Things Worth Checking Out
😎 Streamlined Outreach* - Say goodbye to juggling multiple communication platforms! Bigly Sales is the solution for streamlined outreach and increased sales. Sign up for a free trial here.
👀 New Reels Ads Features - Meta announced new tools for Reels ads including augmented reality (AR) ads, more interactive ads, and third-party measurement. Check out the new features here.
🟢 Sourcing Talent* - The Greene Group specializes in placing the absolute perfect full time & part time marketers inside fast growing organizations. Get in touch here!
** If you also want to get in front of our audience, fill out this short form.
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