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- Tuesday, May 7
So, what was your favorite outfit from the Met Gala last night? Can you guess mine? 👀
📊 Stat Of The Day 📊
Nearly half (49.6%) of all internet traffic last year came from bots. (Source: Imperva)
👀 Behind Every Great Brand...
... is an agency partner who came up with an impactful marketing strategy to grow it! Like Nike, who worked with Wieden+Kennedy on their infamous 1988 campaign, "Just Do It," or Apple, who worked with Chiat/Day on their "1984" commercial that shocked the world.
Be like Nike, Apple, & many other brands here:
⚡️ Today’s Headlines ⚡️
👌 Don’t worry Europe, TikTok isn’t even close to being banned
💰 Google launches PMax option to advertise products without a website
💡 YouTube’s testing an AI feature to help surface content inspiration
🔎 New Report: 61% of TikTok users discover new brands on the platform
🇬🇧 X’s Grok AI chatbot just launched to Premium subs in the U.K.
Interested in reaching my audience? Grow with us here
🛠 Things Worth Checking Out 🛠
✨ UGC MANAGEMENT - No time to manage UGC + influencer campaigns? Save 40+ hours on sourcing + campaign management with Insense. Find the right creators for your brand. Learn more here →
😎 GROWTH HACKS - Did you catch my interview with Jason Levin about how to make millions with memes & newsletters? Well, he recently launched a newsletter covering unique, organic social growth tactics, and people are loving it! Sign up in one click here →
🌌 MAY THE FOURTH BE WITH YOU - Disney’s Star Wars was the first licensing deal Lego ever struck 25 years ago… seems like it worked out. Happy belated Star Wars Day!
💡 Today’s Insight 💡
🗞 TL;DR - Blog posts are a great SEO ranking tool, but they can be tough to create. Either you have to write it all yourself, or you have to spend budget on a writer… but AI can help. This guiding video from HubSpot can show you how to use AI tools to craft a blog post quickly and effectively.
💡 Insight - HubSpot’s video does utilize its own AI assistant built into its tools, but you can use it just the same with your AI tool of choice.
First, give your AI chatbot a prompt that starts with “Write a blog post about,” then fill in the blank. Add in an idea, phrase, or sentence or two about your blog post idea. It’s also helpful to add parameters like word count or any SEO terms you might want included. Think of this like training a writer.
Next, tweak the chatbot's output draft. Provide subheadings or paragraph headers to help guide the bot. Tell it what you don’t like about the draft so it can make tweaks and get you closer to your end goal. AI is best executed alongside human guidance, so make sure to be thorough with your review and edits.
Lastly, it’s your job to load into your site, add appropriate images, and publish. Make sure to do another read-through to catch any AI errors and ensure it sounds like a human. Add any meta tags to help your ranking, and format your headers correctly. While it’s not entirely automated (yet), this can save you a great deal of time while still gaining the benefits of published blog content.
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