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- Tuesday, May 30
🤯 This Team Generated Over 50 Million Organic Views On Content Across Various Platforms
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Today’s Growth Tip
LinkedIn analyzed recent reports and user activity to identify the top 5 B2B marketing tech trends worth the investment this year, including:
AI dominates the content marketing conversation
The metaverse drives exceptional experiences
Targeting is getting smarter
Automation and integration will streamline workflows
Equip your team for flexibility
Make it yours: Dip a toe into the waters of each of these trends by breaking them down into realistic, tactical actions. Use ChatGPT to kickoff content brainstorms, reassess your targeted audiences to look outside your usual focus, host discovery conversations for new automation tools to increase efficiency. Small steps can make big progress!
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Talk of the Town
The move could foreshadow impending problems with regulators. While the Code of Practice on online disinformation is voluntary, it doesn’t make Twitter exempt from upcoming compliance regulations from the EU’s Digital Services Act (DSA).
As part of the new standards, all large online platforms are expected to abide by the new rules, but the voluntary joining does count towards DSA compliance. The Code aims to implement clearer reporting and enforcement in an effort to combat spam and scams.
Takeaway: The EU is well known for upholding safety and security regulations, so it’s hard to see how Twitter could get out of this one. But the regulations could pose a threat to Elon Musk’s hope for free speech on Twitter.
Through the use of shared links users will be able to share a conversation (personally or anonymously), update the conversation content, and control who has access to the conversation. The feature is currently only available to select accounts but is expected to roll out to all users soon.
Takeaway: Such a small feature but a big move towards creating a whole ecosystem around the chatbot. Think of the powerful collaboration features of link sharing in Google Docs or Airtable, but with the added power of AI. Catch me sharing my chatbot query for all the reasons you should share Growth Daily with your fellow marketers and growth hackers 😅
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