Thursday, May 25

Marketing’s top news, tips, & tools of the day

Author

Nicole Tabak
May 25, 2023

📈 How to scale your DTC brand

📰 TL;DR - We have the solution to skyrocket your brand's growth. Meet HYPE10. As a top-performing digital marketing agency, they specialize in Paid Media Marketing and Email & SMS retention.

💡 Insight - When it comes to scaling your DTC brand, HYPE10 is the strategic partner you need.

Their white-glove service means you'll have a dedicated team that communicates with you in real-time. They use cutting-edge tools and their proprietary strategy to make data-driven decisions and optimize your performance.

Plus, they have a deep understanding of Shopify and business profitability, so you can be confident that you're making the right decisions for your brand. Ready to take the next step?

🚀
Today’s Growth Tip

  • If you’re a brand on TikTok, you’ve probably heard of Duolingo’s viral growth and meme expertise. But did you know that their success is essentially all thanks to one person? Global Social Media Manager Zaria Parvez discusses all the events that led to their world domination and how it tracks with the language learning app’s ROI.

  • Make it yours: Don’t wait until the conditions are perfect to start. If you’re eager to launch a new social channel or marketing initiative, just do it. Zaria talks about how now, with proven success of social channels, they’re growing their social team. Results come from creative ideas and innovation, no matter the team size.

*Want to get in front of 45,000+ Founders & Marketers? Click here…

🛠️ Things Worth Checking Out

🛍️ DTC Growth - Boost Shopify sales by 313%! HYPE10's performance marketing agency uses data-driven decisions to optimize your brand's performance. Book a free audit here.

🪲 Google’s Search Bug - Between May 4-17 there was a bug with Google Search that resulted in a drop in traffic to video content on sites. Read the full report here.

👋🏼 B2B - Wanna partner with B2B influencers to drive more cost-effective leads? Use HelloCreators to immediately find the best influencers for your target audience!

🤖 AI Content - Are you an experienced digital marketer? Check out Constant Contact’s new functionality—AI content generation, SMS, lead gen, CRM, and more. Check it out here!

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Talk of the Town

  • Microsoft announced that Bing Search is integrating into ChatGPT to provide more relevant and newer responses. The update allows ChatGPT to pull answers from the internet and provide citations. The move is also a deeper step forward into the close relationship between Microsoft and OpenAI.

  • Takeaway: This will make for a more robust experience and stronger performance within the AI chatbot. But it’s also a race to AI dominance among tech leaders – will Google, Amazon, or Meta be able to keep up?

  • The impending layoffs are a part of the company’s continued focus in improving operational efficiency… but at what cost? Ad buyers are reporting ongoing problems with operations, content moderations, and more each day. Meta’s already cut 11k roles (13% of its workforce) with another 10k cuts expected over the next few months.

  • Takeaway: Whether or not these cuts have any connection with the ad problems, it doesn’t inspire confidence in Meta or Facebook within the marketing community. Keep your eyes on this developing story – and maybe keep a close eye on your Meta ads as well.

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