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- Tuesday, May 23
🏆 The secret weapon to high-performing ads
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Today’s Growth Tip
With this new feature, Facebook consumers can click through an ad that appears in-feed to claim an offer, which will then be applied automatically at the time of purchase. If a purchase isn’t made, they’ll receive a reminder notification before the deal ends.
Make it yours: Discuss a discount offer strategy with your team that optimizes your Facebook audience. Use the deep demographics and psychographics from FB’s Ad Builder to aim for higher quality consumers vs quantity, then track conversions deeper with special deals only for this highly specific audience.
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🛠️ Things Worth Checking Out
🔗 Backlinks - Do you have backlinks that supplement your SEO strategy? Find out on 5/24 with dofollow.io & Mucker Capital in a quick webinar - save your spot here!
🤖 AI Regulations - OpenAI’s leadership published a new blog calling for an international regulatory body for AI. Read the full blog post here.
⬇️ TikTok Downloads - Downloads for the app dropped 38% in the U.S. this year amidst ongoing bans of the app due to privacy and safety concerns. Dive deeper into the data here.
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Talk of the Town
The move will allow developers to test the readiness and effectiveness of their cookieless products in real world environments. In an extra effort to help developers ahead of the switch, Google will allow developers to simulate depreciation for a configurable percentage of users in FY23 Q4 to test higher levels of traffic.
Takeaway: The move away from third-party cookies could have severe impacts on your team’s marketing efforts, so being prepared for this switch is vital. Now’s the time to check in with web and ad teams to ensure everyone’s ready for the move.
Twitter sent an open letter to Microsoft, which was then published in NYTimes, that claims Microsoft violated an agreement over their data and declined to pay for that usage. The letter seems to be Elon Musk’s latest retaliation against OpenAI with Microsoft holding a large stake in the startup. Musk has already restricted OpenAI’s access to Twitter data.
Takeaway: Twitter’s tight grip on their data will make for an interesting future in the often collaborative world of tech and information. And unfortunately, at the detriment of users, it’ll most likely lead to less tools being able to utilize the value of Twitter.
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