Tuesday, May 21

😤 Your Business Deserves Better

You used to own your audience – mailing product catalogs or coupons, sending email blasts, & more – directly connecting with your audience.

Today, success depends on paying platforms like Facebook and Google whenever you want to reach your audience. It’s a landlord-tenant relationship where you rent your audience. How can you break free?

👉🏼 Stop renting and start owning your audience here

⚡️ Today’s Headlines ⚡️

🔑 Mosseri says Post Share Rates are a key driver of Instagram Reach

🧑‍⚖️ TikTok & DOJ asked for U.S. legal challenges to be expedited

✉️ You can now reply to specific LinkedIn DMs on mobile

👀 Did ChatGPT launch its Search product in stealth?

🫥 38% of webpages from 2013 have vanished

🛠 Things Worth Checking Out 🛠

🤩 SOCIAL TRENDS - 86% of social media marketers say building an active online community is crucial to a successful social media strategy in 2024. Download Hubspot’s Social Media Trends Report to create a winning social media strategy tailored for success. Grab it now →

🔥 YOUR AGENCY - Old Spice's "The Man Your Man Could Smell Like" campaign that catapulted their business to massive growth was created & executed by an amazing agency. Match with your amazing growth agency in 60 seconds here →

🗣️ VOICE NOTES - Typing is the way of the past; voice notes are the way of the future. To communicate with friends, people are turning to recording voice memos instead of typing out paragraphs of text.

💡 Today’s Insight 💡

Magazines become shoppable with Pinterest

🗞 TL;DR - Real Simple, a lifestyle magazine from Dotdash Meredith, partnered with Pinterest to launch the magazine’s first-ever shoppable issue. The physical print issue is filled with editor-recommended products alongside QR codes that brings consumers to a corresponding Pinterest board to make instant purchases.

💡 Insight - This is a really cool partnership to combine the tenured strength of print publications with the innovation of tech. Pinterest is a natural leader in this pack as it mimics the traditional act of putting magazine cuttings & inspiration on a physical pin board. That’s what makes this partnership a no-brainer.

This magazine issue in particular included dozens of products recommended by an in-depth collection of changemakers like celebrity star Busy Philipps. This makes Real Simple and Pinterest a trusted source, and allows them to dissolve the barriers of perception – like Busy is just another friend recommending her own favorite products to you.

Pinterest is also a current favorite of the Gen Z demographic – a cohort that represents over 40% of Pinterest’s users and is its fastest-growing demographic. This allows Real Simple to tap into this younger audience to keep their brand relevant and relatable.