- Growth Daily
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- Tuesday, May 2
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Talk of the Town
This is just the first element of Pinterest’s planned expansion of its ad offering for its Promoted Pins. With 463M monthly active users, this partnership provides a seamless on-Amazon buying experience benefitting advertisers and consumers.
Takeaway: Don’t underestimate the power of Pinterest. These new partnership endeavors are exciting for brands looking to reach a hyperspecific audience. Plus with an integrated purchase process, you can try out these new opportunities without investing a lot of extra time or energy.
For the first time in five years, Apple’s been forced to disclose the information as part of the European Digital Services Act (DSA) with an additional 23M iPadOS App Store users, 6M macOS App Store users, and 1M tvOS App Store users.
Takeaway: If this is just Europe’s numbers, imagine the worldwide App Store reach. If you’re on the Store, now would be a good time to clean up your copy, ensure all details are accurate, and crowdsource positive reviews.
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🚀
New Growth Insights
The short films use genres like mystery thrillers and romcoms to satirize the personal and professional lives of those in the ad industry strategically timed for Upfront season, a time of year that’s typically chaotic for media networks & buyers.
Oh, and AVOD stands for “ad-support video-on-demand” for all of you who didn’t know but didn’t want to ask.
Takeaway: B2B advertising doesn’t have to be boring!!!! Look to innovative brands like AVOD companies or startups to get ideas on how to take your marketing from webinars & white papers to satire & social media.
Sprout Social gathered the latest research and social media statistics to highlight demographics and usage patterns across all the major social networks.
Fun preview: While FB still remains the largest social platform among consumers and marketers, time on FB continues to fall as overall social media usage grows 😬
Takeaway: This report is pretty dense, so take it with you on a coffee break, but it has a lot of interesting data. Our rec? Scroll through this list before reevaluating your content strategy to see if you’re investing resources in the right places…
🛠️ Things Worth Checking Out
🌎 Meta’s Ad Change - Ad buyers should check out Meta’s latest change to location targeting… especially if you’re looking to target tourists. See if the change affects your advertising here.
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📸 UGC - Instagram’s testing out a new option to help brands discover relevant UGC in the app to add to in-app product listings. Check out the test here.
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