- Growth Daily
- Posts
- Tuesday, May 16
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Talk of the Town
The feature allows iPhone users to make and receive phone calls, send and receive iMessages, access their contacts, and see their phone’s notifications directly on their Windows PC. Phone Link still doesn’t support the option to reply to group messages or send images and videos.
Takeaway: This marks a huge change in how users were once incredibly segregated by system (remember the Mac vs PC commercials?) and it’s a game changer for brands operating apps or services across devices. ***** Brands now have deeper access to consumers across the platforms and can reach customers easier without a divide of devices.
The job listings, mostly machine-learning focused engineer positions, point to new projects that “reimagine Amazon Search” with an “interactive conversational experience that helps you find answers to product questions, perform product comparisons, receive personalized product suggestions, and more.”
Takeaway: Everyone who’s anyone with a Search functionality are adding generative AI to their wheelhouse… so it’s not terribly surprising that Amazon will do the same. But this could be a transformative experience to businesses who sell on Amazon and how they optimize their products for top billing.
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New Growth Insights
The campaign includes a new ad spot featuring the voice of Yellowstone’s Cole Hauser and culminates with a party in the beer’s hometown of Golden, Colorado this fall. The brand is also helping foster future legacies by giving away $150k and free beer to new entrepreneurs timed with National Small Business Day.
Takeaway: Multifaceted campaigns are proving to be the way to go, especially with such a monumental celebration. By tying themselves to fostering small businesses and creating legacies, the brand adds an emotional component we can all get behind.
Behind every great video is a script to create videos that hook your audience, keep them engaged, and get your channel noticed. Later’s breaking down everything you need to know about creating a YouTube script including 5 easy tips – brainstorm, outline, write, create visuals, and edit.
Takeaway: Just like any good piece of content, having a detailed script helps keep your ideas organized and better convey your intent to your audience. You can always just wing it, but a script and a plan helps you ensure you’re crushing it.
🛠️ Things Worth Checking Out
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