Tuesday, March 4

🌟 Today’s Highlights:

• Apple is adding new age rating categories

• Substack now allows creators to upload video content

• Here’s where to get effective SEO at an affordable price

• 📊 Stat of the Day: 65% of marketers who don’t use video marketing say they plan to start in 2025. (Source: HubSpot)

• 💡 Today’s Insight: How to Do a Marketing Audit

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💡 Today’s Insight 💡

How to Do a Marketing Audit

🗞 TL;DR - If it’s been a minute since you’ve changed up your marketing strategy, and a few of your key metrics are dropping, it’s time to find the root cause.

A marketing audit is an in-depth analysis that identifies the biggest strengths and weaknesses of your current strategy and highlights practices that are most effective at meeting your goals. It’s a great way to set a foundation for better decision-making by amplifying what’s working and focusing on the areas that could use improvement.

💡 Insight - Here’s how to conduct an effective marketing audit:

1. Choose what you want to audit. Your marketing audit can be as wide or as narrow as you want. It can be a deep dive into your entire strategy or a single campaign that’s not getting the results you were hoping for. It’s worth noting that full audits may take weeks to perform, so unless you have a larger team that can dedicate the time, consider starting small.

2. Identify your goals and objectives. What are you looking to get out of this process? Pick a specific objective that will serve as your “North Star” for the audit, and use it to create actionable goals. Examples could be comparing social media engagement across channels, analyzing your competitors’ content strategy, or gauging the number of monthly leads your emails are bringing in.

3. Collect the right information. Once your goals are established, start gathering the information you need. Depending on your objective, this could come from campaign metrics, website traffic, social media metrics, or marketing spend. When you’ve gathered the data you want, organize it in a way that’s easy to analyze–like creating charts and graphs and consolidating it into a single document.

4. Surface any insights from the data. Keep track of any and every helpful insight you find in your search. Since an audit can get pretty in-depth, it’s easy to forget about findings you discover early on. Document everything so you can make better and more effective decisions down the line.

5. Make (and track) recommendations. Now that you have all of this information at your disposal, use it to make informed recommendations to improve your strategy. After you make the adjustments, monitor the results to see how effective the changes are. Track key performance indicators (KPIs) and keep making tweaks as needed.

⚡️ Today’s Headlines ⚡️

🍎 Apple is implementing new age rating categories. The update aims to provide more precise classifications, specifically for teenage users. The revised system will expand from two to four categories.

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🧷 Pinterest has plans for better transparency with AI labeling. The announcement was in response to an article bashing the app’s overwhelming amount of AI-generated content. Users will soon be able to spot AI posts easily.

📽️ Substack is expanding its platform to include video. The app announced that creators can now post (and monetize) video content directly through Substack. The upgrade is due in part to TikTok’s still-uncertain future in the U.S., positioning themselves as a viable video platform alternative.

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