Tuesday, June 4

😎 Everything Your Startup Needs, Delivered

Growing a startup is hard. You’ve gotta explain to customers what your product does. Then, you have to demo the product to show how it accomplishes what you explained it does. Then you have to send them a bunch of testimonials to prove it actually does the thing you explained it does.

Wouldn't it be nice if you could do this all easily with a few banger videos? Well, for a limited time, Spacebar Visuals is offering a Startup Starter Pack!

Giving you the complete package - a product demo, customer testimonial, and explainer video, all with a 33% discount.

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⚡️ Today’s Headlines ⚡️

✋ Instagram is testing new video ads that can’t be skipped

📣 Here are the CTAs Instagram says can impact reach

✅ Meta is offering a money-back guarantee to get Verified Subscribers

🥇 MrBeast finally reclaimed the most-subscribed YouTube channel spot

💰 Tumblr officially shut down its Patreon-like ‘Tips’ feature

🛠 Things Worth Checking Out 🛠

😍 GET LEADS - Want more leads? This newsletter has generated thousands of leads for all sorts of brands! And we have a special second half-of-year promo you won't wanna miss! Get in touch and learn more here →

🧒 FACEBOOK YOUTHS - Facebook is trying to attract young adults again, according to its latest statement. It’s aiming to accomplish this through Marketplace, Reels, and Groups. Is it possible?

🔎 GOOGLE AI - Google’s latest AI overviews were a great idea… until the internet did what it does best & turned it into a meme. The company says it’s aiming to improve accuracy and will no longer offer AI overviews for “nonsensical queries.”

💡 Today’s Insight 💡

Controversial news articles might be a good ad bid

🗞 TL;DR - In recent years, brand safety has become a major issue for marketers. With so much polarizing, risky content on the internet alongside misinformation, many ad buyers tend to play it safe with where they’re bidding for ads. You’d probably try hard not to have your biz advertised next to war articles or election topics… but you may be overplaying the negative effects to your brand.

💡 Insight - A new study from Stagwell found that ads placed next to articles on “risky” subjects like inflation and crime perform virtually the same as “safe” subjects, like sports. That said, avoiding these stories may limit your reach and will miss the 25% of Americans who identify as “news junkies.”

The study found that the impact on purchase intent when comparing ads near positive vs negative stories was relatively small. For example, within Gen Z consumers, the average purchase intent for ads placed next to stories about the Middle East conflict was 65% compared to 69% when placement is next to stories about sports.

When looking at higher-income consumers, ads placed next to high-quality political news stories had a purchase intent of 72%, suggesting that the relation between purchase intent and ad placement could depend on factors like income.

At the end of the day, it’s best summed up by Dritan Nesho, CEO of HarrisX, a Stagwell research consultancy: “Simply put, Americans can tell the difference between the content and the ad. And the complexity of the content doesn’t necessarily rub off on the brand metrics around the app.”