- Growth Daily
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- Tuesday, June 25
Today I’m writing this to you from the great outdoors. And by the great outdoors, I mean on the deck outside my house. It’s great, and it’s outdoors, so it counts.
📊 Stat Of The Day 📊
91% of U.S. ad agencies are either currently using generative artificial intelligence (AI) or exploring use cases for genAI. (Source: Forrester)
⚡️ Join the Lithium Boom
If you’re seeking an investment with a huge potential, you should be aware of how lithium is going to be the next modern-day Gold Rush.
EnergyX saw this opportunity and created their LiTAS™ direct lithium extraction technology. With it they are able to extract 300% more lithium than traditional methods while being faster and more cost-efficient!
Plus, they’ve already secured deals from top lithium producers, including a $50 million strategic investment led by General Motors, and won a $5M grant from the US Department of Energy.
Now EnergyX is accepting shareholders for a limited time. This is a unique opportunity to invest on the ground floor as the company is set to unlock a massive lithium supply.
🎙 I’ve been extracting tactics from some amazing marketers! Learn:
⚡️ Today’s Headlines ⚡️
🎥 Live streaming on X will soon be for Premium subs only
🇺🇸 TikTok filed its official motion to oppose U.S. sell-off
🖼️ Google is showing Instagram posts in its Perspectives search results
👋 X will soon show you analytics on when your audience is active
💬 Instagram is experimenting with Chat Widgets to prompt engagement
Interested in reaching our audience? Grow with us here
🛠 Things Worth Checking Out 🛠
👀 FREE CONSUMER DATA REPORT - The newsletter service Fwd: is offering free reports based on Experian data. Submit your top customers or subscribers to figure out what makes them tick. Check it out →
🏆 CANNES LIONS - Cannes Lions’ 70th annual International Festival of Creativity was last week, celebrating the top work in advertising and marketing. You can watch all the winning spots here.
💰 INFLUENCER PAY - A new report from UK-based SevenSix Agency shows that there’s a major pay gap between white influencers and Asian or Black influencers.
💡 Today’s Insight 💡
🗞 TL;DR - Google is turning off Universal Analytics, its legacy web analytics platform, on Monday, July 1. This is the company’s final shift in the transition to Google Analytics 4 (GA4) and has been underway since 2023. But if you haven’t made the switch yet, here’s everything you need to know and do before the deadline.
💡 Insight - On July 1, users will lose access to Universal Analytics data and interface. After July 1, all Universal Analytics data will be permanently deleted. If you don’t export your historical data by then, you’ll lose it all.
You can find your Universal Analytics properties by looking for tracking codes starting with “UA-” though Google has been creating GA4 properties for users since March 2023, so you may find many of yours are already updated.
Here’s what you need to do before July 1:
Export all of your Universal Analytics data
Set up and configure a Google Analytics 4 property if you haven’t yet
Migrate Google Ads links and create new conversions based on GA4 events
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