- Growth Daily
- Posts
- Tuesday, June 18
Tomorrow, we won’t be in your inbox, as our team is honoring Juneteenth. We’ll see you again on Thursday.
📊 Stat Of The Day 📊
Only 41% of TikTok users report that “getting news” is a “major or minor” reason they use the platform. (Source: Pew Research)
🔧 Are Your Internal Tools Living Up To Your Business Goals?
If you’re facing challenges to innovate your internal tech, you’re not alone. Even leading tech platforms frequently struggle with building internal tools for HR, team collab, performance management, and more.
They tackle it with Codingscape, who are experts at creating custom solutions, such as enterprise integrations, comprehensive performance management platforms, and advanced data analytics.
Coupled with their experience in integrating multiple systems like Snowflake, Greenhouse, Workday, and homegrown applications, they deliver high-quality internal tools that align perfectly with unique business needs.
Top firms are already building exceptional internal tools and alleviating their resource gap.
⚡️ Today’s Headlines ⚡️
⚠️ US Surgeon General wants warning labels on social media platforms
⚖️ DOJ sues Adobe for hiding early-termination fees and more
🪄 TikTok’s new AI features can create avatars and dub languages
📝 YouTube is testing crowdsourced notes to offer context for videos
🎥 Runway introduces its new Gen-3 Alpha AI video generator
Interested in reaching our audience? Grow with us here
🛠 Things Worth Checking Out 🛠
🔥 CONVERT MORE - Turn your blog into your best-converting pages. North Star Inbound’s team of senior strategists target the 10% of pages with the highest ROI for your brand and make those your best salespeople. Learn more here →
🎥 NEWS NEWS - If you liked the stat of the day, here’s another insight on news consumption… YouTube might seem like a great platform for news, but it’s really just nudging users toward entertainment.
🧑⚖️ INFLUENCER MARKETING - Got plans to work with influencers soon? Make sure you’re not skipping an agreement or contract! Later’s got the latest on their blog about all the legalities you need to know.
💡 Today’s Insight 💡
🗞 TL;DR - TikTok published a new guide on how brands can utilize creative elements to boost their reach and resonance. Or, in simpler terms, how you can level up your TikTok game with unique creative.
💡 Insight - TikTok breaks its guide into three key elements to consider when crafting optimal brand messaging and four key ways to build on one of those elements.
The three key elements any brand should consider when messaging are:
Empathy - aka “understanding what’s important to people, reflecting that in content”
Resonance - aka “the ability to strike a chord with a viewer in a way that genuinely inspires them to take action”
Creation - how you’re creating content through TikTok’s tools
The four ways to build resonance on TikTok are to:
Be credible - 83% of TikTok viewers say they trust brands they see in TikTok-first ads
Be relatable - 71% of users say the brand is personally relevant to them
Have good storytelling - 65% of users agree TikTok is the most inclusive platform for storytelling
Demonstrate variety - 65% of users felt a positive emotion when shown a variety of content
Interested in reaching my audience? Get in touch here
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.