Tuesday, June 11

🤔 Wondering how the top B2B Startups are growing their lead generation and pipeline in 2024?

The team at SaaS Lead Flow interviewed 50+ GTM leaders and compiled a B2B Lead Generation Report for you.

It includes 2 actionable strategies to implement in your business right now to grow in 2024.

👉🏼 You can access the report here

⚡️ Today’s Headlines ⚡️

📺 Google launched its own connected TV ad network

📣 Here’s everything you need to know from Apple’s WWDC announcements

#️⃣ Threads may be changing how hashtags work in the app

🔀 Instagram may soon enable users to cross-post stories to WhatsApp

💺 United Airlines is also getting its own targeted ad network

🛠 Things Worth Checking Out 🛠

👀 FIND YOUR GAPS - From organic & paid social to SEO & analytics, our comprehensive Report Card & Action Plan identifies your critical marketing funnel gaps. Save $1,000 in this limited-time offer! Book a FREE call to learn more here →

✨ MEET YOUR TEAM - Looking to unlock more growth? Hire a team that has done it already. Meet your perfect marketing team in 60 seconds, 100% free here →

🥸 NEW SCAM - The U.K. has been dealing with a rise in scams where fake social media accounts are being used to impersonate airlines, exacerbated by X being slow to take down offending accounts.

💡 Today’s Insight 💡

Understand the psychology behind ‘Buy Now’ buttons

🗞 TL;DR - The trend of ‘Buy Now’ buttons is just about 10 years old, but did you know it started with Twitter? Twitter was one of the first social networks to launch a ‘Buy’ button with eCommerce integrations including Shopify, WooCommerce, and more. In studying the lessons from Twitter and other networks, we can better understand how content and thoughtful planning can help marketers make the most of those ‘Buy’ buttons.

💡 Insight - While Twitter may have been the first to launch the feature, Instagram figured out the secret formula: combine great content with easy-to-access buying options. By taking a content-led approach, brands on Instagram don’t come off as sales-y and instead, consumers are influenced to buy based on seeing the product in real action.

Pinterest, another highly visual social network, followed Instagram’s formula and found success in commerce by pushing social proof. According to statistics, 90% of Pinterest users admit to being in a shopping mindset while using the platform – which makes the platform perfect for setting brands up to show off their product and make a sale.

These platforms lean deeply into psychology to make users want to buy – convenience, instant gratification, scarcity mindset, FOMO, and emotional shopping. Being on these platforms gives marketers a step up.

But to craft a strong strategy around ‘Buy Now’ buttons, you should copy the product strategy that made you successful in the first place. Customers want great content and an even greater product – focus on that. Then, focus on monetization with an eye on enhancing the product, not distracting prospective customers with flashy hacks.