||TODAY’S HIGHLIGHTS||

⚡️ Headlines: Twitter’s officially X, TikTok takes on Threads & X, Roblox’s $182M sales

⬇️ Deep Dive: What we can learn from Ikea’s anime art TikTok campaign

⚙️ Things Worth Checking Out: FREE webinar, how to boost eCommerce sales, Threads marketing FAQ, a pizza-scented Xbox controller

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MARKETING NEWS

⚡️ Today’s Headlines ⚡️

💬 TikTok’s adding text posts to compete with Twitter/X & Threads/Meta

❎ Twitter’s now officially ‘X’

🗺️ Pokémon Go is letting users make their own custom routes

🔎 Meta’s going to add a ‘Following’ feed to Threads soon

🤑 Roblox made $182M in the first 3 months of creator sales in FY23

⚽️ Snapchat’s partnering with the U.S. Women’s National Team for the 2023 World Cup

*Want to get in front of 60,000+ Founders & Marketers? Click here…

TODAY’S DEEP DIVE

Ikea’s new campaign doesn’t shy away from their cheap, college furniture reputation

📰 TL;DR: Affordable home brand Ikea has long been synonymous with college and early adulthood living – from decorating your dorm to furnishing your first apartment to making the perfect intro to DIY. Their latest TikTok ad campaign turns college moments into anime art to capture Gen Z consumers.

With Gen Z having a particularly deep interest in anime – Gen Z is watching more anime than any other generation – this campaign hits at their multifaceted interests alongside Ikea’s perfectly suited products. The campaign includes a series of “slice of life” clips showing college students finding the joy in simpler moments of life with the help of tools from Ikea.

💡 Insight: Lean into your public perception. Ikea could easily try to position themselves as something they’re not to try and compete with other trendy home retailers. It would be understandable if they wanted to shy away from their reputation as the “cheap college brand”… but instead they’re leaning into it and owning it.

By going even deeper and investing in the current demographic’s interests, they’re showing they’re relatable and fun. Plus it’s also an ode to their creativity and the artistic lens that often takes shape through their products.

Don’t shy away from owning your reputation. Ikea’s truly gaining their audience’s interest and trust by shining a spotlight on the experience of their products once people make it out of their store.

TOOLS & CONTENT

🛠 Things Worth Checking Out 🛠

👀 WEBINAR - I'll be attending Alex Hormozi's free webinar announcing his new book $100m Leads on August 19th, join me here.

💧 ECOMM SALES - In only 119 pages, learn how to boost your eCommerce sales with 'Make It Rain'! Email list strategies, revenue-generating campaigns, copy and more. Get your FREE copy.

🧵 THREADS - Still confused about what to do with your brand on Threads? Sparktoro made this super helpful & comprehensive FAQ based on stats and their own survey on the new-ish platform.

🎮 XBOX - These new Teenage Mutant Ninja Turtle-themed controllers come with an attachable pizza-shaped scent diffuser to enhance(?) your gaming experience.

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