Tuesday, July 2

⭐️ Have Micro-Influencers Impacted Your Brand Yet?

TL;DR - Most brands either spend their budget on one-off influencer shoutouts or UGC content, there is a much more cohesive way to do both.

Insight 💡- Having minisocial book micro-influencers tailored to your niche, providing both reach & fully-licensed UGC can increase your engagement by up to 90%.

DTC unicorn Harry's worked with minisocial to source more than 25 videos from micro-influencers, creating thousands of $$’s in earned media value and content for their acquisition channels.

Learn from Harry’s, and use minisocial. Get 15% off your first campaign here.

⚡️ Today’s Headlines ⚡️

👍 YouTube is finally letting users upload custom playlist thumbnails

🔦 Get a sneak peek at X’s upcoming improvements to Ad Analytics

😢 BeReal is getting significant layoffs after acquisition

🇪🇺 Meta’s ad-supported subscription service may breach EU laws

🇺🇸 X U.S. usage may have reached an all-time high after Presidential debate

🛠 Things Worth Checking Out 🛠

🔥 HIGH-CONVERTING CONTENT - Turn your blog into your best converting pages. North Star Inbound’s team of senior strategists target the 10% of pages with the highest ROI for your brand and make those your best salespeople. Learn more here →

🔑 GOOGLE ADS LEADS - All of my Fractional CMO arrangements have essentially turned into me running a highly profitable Google Ads funnel for them. Want me to use my $10m in Google Ad spend experience to bring you leads & customers? See if you are a fit here!

🎥 YOUTUBE - YouTube Premium subscribers just got access to 5 new experimental features, including smart downloads for Shorts, conversational AI, a new skip feature, picture-in-picture for Shorts, and a redesigned watch page.

💡 Today’s Insight 💡

How to make AI model your unique brand voice

🗞 TL;DR - The benefits of getting AI to write for your brand are well documented, but in actuality, there’s still some friction. Often, it’s hard to get AI to master your brand voice exactly like a human writer would. But Social Media Examiner has the secrets to perfectly training your AI to write like you, and they’ve broken it down into a framework called VOICE: Voice, Objective, Insights, Composition, and Examples.

💡 Insight - Here’s how the VOICE framework works:

1. Define your voice - look at your existing content, analyze your writing style, look for patterns. What is your personality, tone, and language style?

2. Determine the objective of your on-brand content - what do you want to achieve with each piece of content you create?

3. Provide AI with relevant insights - i.e. info about your company, products, target audience, and your audience’s pain points

4. Consider the best composition for your needs - what format should AI create your content in? Consider the publishing platform, your target audience’s preferences and habits, and the purpose/objective

5. Provide AI with examples of your content - consider showing your AI high-performing past posts, engaging prompts, excerpts from other brands you admire, or outlines for specific types of content