Tuesday, July 16

🌟 Today’s Highlights:

• Instagram gets custom offer CTA buttons

• Pinterest is getting AI text-to-image backgrounds

• Meta unveiled Event Coverage stats for Conversions API

• 📊 Stat of the Day: 61% of surveyed respondents said they had changed their online shopping habits in response to higher prices. (Source: Forter and Talker Research)

• 💡Today’s Insight: Maybe you should create uglier ads

🎟 The Can't-Miss Event Of The Summer

Calling all Agency, SaaS, & Service Biz CEOs/Marketers! Don’t miss out on @MarketingMax & Phil Rivers' EPIC Lead Gen Workshop in NYC on August 29th. TL;DR - You'll leave with:

1. The most compelling version of your offer to make people beat down your door to work with you

2. The 5 insanely cost-effective ways to get in front of your ideal target customer

3. The "infinite-impression-loop" that pre-sells leads & increases conversion 10X

4. The new methods to rush your window shoppers (all leads you have ever collected) into A+ sales opportunities

👉🏼 Grab your 50% off early-bird tickets here

💡 Today’s Insight 💡

There’s value in creating ugly ads

🗞 TL;DR - We’ve all been there: spending hours upon hours creating the perfect ad creative. But, according to Facebook ad consultant Barry Hott, you might want to try creating ugly ads. He believes that ugly ads, ones that people won’t skip over, stand out in today’s oversaturated market.

💡 Insight - According to Hott, the important question to ask is: what will make someone feel uncomfortable? You should aim to create an ad that people won’t skip and will immediately need to learn more about.

Marketers tend to want to make prettier stuff, even if it leads to less attention on the creative. More well-polished creative can often come off as less authentic, less relatable, and less relevant – all things you should be aiming to evoke as a marketer.

Also, don’t confuse ugly ads with less put-together ads. Ugliness can be intentional and still thorough with the messaging you’re trying to put forward. The point is to be eye-grabbing and different, not necessarily bad.

🛠 Things Worth Checking Out 🛠

🚨 MUST SEE - Join the EPIC Lead Gen Workshop hosted by me & Phil Rivers in NYC on August 29th. Discover 15+ unique strategies to boost your leads. Tickets 50% off here. Includes recordings of all sessions.

👯 GA4 VS GOOGLE ADS - Google Analytics 4 has a hidden report that allows users to compare conversions from Google Ads and explain discrepancies between the platforms. Here’s how you can use it.

🎥 YOUTUBE VS DISNEY - Disney, once the favorite viewing platform of children across the U.S., is falling to YouTube. In April, Nielsen estimated that kids aged 2-11 watched 3x as much YouTube content as Disney+.

⚡️ Today’s Headlines ⚡️

🖌️ Pinterest is developing its own AI text-to-image background generation

✨ Instagram gives advertisers custom offers directly on ad CTA buttons

🦾 Llama 3’s most powerful model may be released soon

🤷 Latin American artists can’t opt out of Meta’s AI training

🎉 Meta rolled out Event Coverage stats for Conversion API users