MARKETING NEWS

⚡️ Today’s Headlines ⚡️

🔥 Threads surpasses 100M users in 4 days, becoming the fastest-growing app of all time

🤖 OpenAI makes GPT-4 publicly available through its API

📱 YouTube’s testing AI-generated quizzes for user discovery on mobile

👀 Zuckerberg says Threads monetization won’t come until 1B users

👍 Canadian judge rules thumbs up emoji is as valid as a signature

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TOOLS & CONTENT

🛠 Things Worth Checking Out 🛠

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🏠 Samsung’s working to cater to Gen Z with their new Future Gen influencer house equipped with all Samsung products.

🕵️ ChatGPT launches Code Interpreter to all ChatGPT Plus users and here’s how you can use it for SEO analysis.

TODAY’S DEEP DIVE

Not your grandparents’ B2B marketing strategy

📰 TL;DR: B2B buyers are getting younger and they’re more digitally focused. According to a new study from Insider Intelligence, Millennials and Gen Z will make up 61.6% of total US LinkedIn users in 2023.

It’s no surprise that younger audiences are heavily influenced by social media content, but even within B2B, social media is the most effective B2B channel for both top and bottom of funnel strategies according to over half of marketers in the study.

💡 Insight: Don’t have a boring B2B social media strategy. We all know the classic playbook: webinar, gated whitepaper, HR campaign, repeat. And sure, that can work. But if you want to stand apart and, specifically, grab the attention of younger B2B buyers… you’re gonna have to do better than that.

Instead of a webinar, livestream a conversation on Instagram or YouTube. Instead of a gated whitepaper, divvy up the content for free in the form of infographics or bullet pointed posts. Instead of an HR campaign, reshare your employees’ posts to create a natural employee advocacy loop.

It’s tough love, I promise! Your company can do so much better than the rinse-and-repeat strategies of B2B brands past. Just think: what would grab your attention from a B2B brand on your feed?

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