Hey there,

CES 2024 is happening this week in Las Vegas. If you’re attending, have fun and remember to drink water. If you’re not attending, be prepared for a lot of tech announcements this week… and the water tip probably applies to you too.

🧠 Stat Of The Day 🧠

86% of brands that moved to adopting in-house agencies report overall satisfaction with results. (Source: World Federation of Advertisers and The Observatory International)

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⚡️Today’s Headlines⚡️

🎧 Podcast downloads fell 19% month-over-month due to iOS 17

🤯 YouTube TV crossed 6.5M subscribers

💸 Prime Video’s ad tier CPMs are starting at mid-to-low $30 range

 🤔 X’s test to charge $1 account creation fee hasn’t really had an impact

💼 LinkedIn’s ‘number of job applicants’ deters people from applying

 🎉 New Year, New Podcast Episodes

1 - Learn how to actually drive attributable results with Out of Home Advertising on Spotify or Apple or YouTube

2 - Learn the techniques to acquire millions of SaaS users & all about the launch of Visme Forms on Spotify or Apple or YouTube

🛠️ Things Worth Checking Out 🛠️

🎥 VIDEO CONTENT - Struggling to stand out? Harmon Brothers crafts video magic—differentiating, memorable, and revenue-driven. First 15 companies get 3 custom golden nugget campaign ideas for FREE.

📝 CONTENT TRENDS - The new lucrative creator content? Notion project templates. Everyone wants the secrets to their fave creator’s productivity, so much so that “the Notion Economy” is growing.

💰 AI AD PLANNING - NBCUniversal is launching a new AI-driven cross-platform media planning and activation solution called One Platform Total Audience… and it’s already sold out for Q1.

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✨ Today’s Insight ✨

Social media is going private

📰 TL;DR - According to a new Morning Consult study, 61% of U.S. respondents said they’ve become more selective about what they post. People aren’t necessarily leaving social media, they’re just posting less and lurking more.

Users cite reasons including social media being less fun, covered in useless ads, and full of hyper-curated influencers with unrealistic content.

💡 Insight - Brands might read this and think users are sick of their content. And you wouldn’t be entirely wrong. But the key here is to read the intent behind what’s actually happening.

People are sick of useless irrelevant content and ads. Which means, if you want your brand to get attention AND not get left behind, you’ve gotta ensure the content you’re providing is useful to the audience you’re targeting.

When people get tired of the “spray and pray” style of digital marketing that’s become so popular on social media, the brands that invest in curating a dedicated community of users will stand out and remain. Take time cultivating your audience, growing a community, and providing value, and your audience may never grow tired of you.

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