Yesterday I met with 3 brands who wanted personal introductions to their Dream Marketing Agency, in my network! Want me to do the same for you? Tell me about your Dream Agency & I’ll make an intro at no cost to you here.

🧠 Stat Of The Day 🧠

Facebook accounted for 33% of news publishers’ overall social traffic, down from 50% last year. (Source: Chartbeat for CNBC)

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⚡️Today’s Headlines⚡️

📸 TikTok wants you to post photos now for optimal engagement

😬 LinkedIn’s discontinuing lookalike ad audiences starting Feb 29

💰 What makes an effective ad bid strategy on TikTok?

 🚪 You’ve gotta double down on private online communities

🤔 TikTok usage is slowing down… because of TikTok Shop?

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🛠️ Things Worth Checking Out 🛠️

📈 DATA - I've used Databox since 2018 to consolidate all of my marketing metrics into one easy-to-read dashboard & morning email. Get your free VIP set-up call here :)

📅 AGENCY OWNERS - If you're an agency owner, don’t miss my "3 Ways To Boost Agency Profitability" free event happening live this Friday! RSVP here!

🤯 TRENDING - You may have seen the new IG Stories trend of sharing your personal daylist playlist on Spotify. The trend caused searches for the feature to spike 20,000%.

✨ Today’s Insight ✨

Growing your personal brand on LinkedIn

📰 TL;DR - A writer and editorial professional recently posted a piece on Fast Company detailing how he used LinkedIn as his only social media platform for 3 weeks along with what happened as a result.

💡 Insight - Growing a personal brand can be a valuable effort for business professionals regardless of your career level or background. People are attracted more to the stories of other humans than big corporate brands. Use this to your advantage.

If you’re looking to grow a personal brand, LinkedIn is the place to start. It’s not the jazziest social network, but it’s got staying power. Many people use LinkedIn simply as an extension of their resumé, so there’s lots of opportunities to stand out from the crowd with some simple original content. Only 1% of LinkedIn users actually create content.

Plus, if you’re tired of the constant changes and news that’s so present on other platforms, LinkedIn tends to skirt around all of that. It’s an often conflict-free place to show off your skills and expertise. So, enjoy it!

*Want to get in front of 100,000+ Founders & Marketers? Click here…