Tuesday, January 21

🌟 Today’s Highlights:

• Instagram’s profile grid turned thumbnails into vertical-aligned

• Bluesky and X both rolled out new vertical video feeds

• What’s your orange slice strategy?

• 📊 Stat of the Day: 71% of marketers believe that event marketing is still one of the most effective strategies for delivering qualified leads and building loyal audiences. (Source: LinkedIn)

• 💡 Today’s Insight: Combining Google Ads and LinkedIn Ads campaigns

🍊 What’s Your Orange Slice Strategy?

You’re at a farmer’s market. Two orange stands catch your eye:

• One is yelling, “BUY NOW! Take out your wallet please!”

• The other quietly offers you a free orange slice to taste.

Who do you go to?

Most B2B businesses are yelling to book a call today, buy now, start your free trial asap... But the ones that win? They lead with value & education first, giving people a reason to trust them before they buy.

That’s what My Lead Ads Funnel does: builds trust with the 98% of your market that is not ready to buy today so they come to you when they’re ready.

👉🏼 Apply To Work With Me & Get Tons Of Leads Here

💡 Today’s Insight 💡

Combining Google Ads and LinkedIn Ads campaigns

🗞 TL;DR - Be honest: are you only running ads on one platform to reach B2B clients? If so, this insight is for you. B2B sales cycles can be lengthy and require multiple touchpoints. By combining two of the most effective B2B advertising channels – Google Ads and LinkedIn Ads – you’ll maximize your B2B ad spend and have the potential of reaching more valuable leads.

💡 Insight - Here are some practical combination strategies, suggested by Search Engine Land:

• LinkedIn Ads lead generation + Google Ads direct response

  • LinkedIn Ads for Top-of-Funnel: acts as an entry point by targeting your ideal customer & offering value through lead magnets

  • Google Ads for Bottom-of-Funnel: focuses on high-intent, long-tail keywords that indicate serious interest & encourages direct-response actions

• Cross-channel audience targeting - leverage LinkedIn Ads audience targeting criteria to create awareness campaigns, send that traffic to your website, then retarget the traffic via Google Ads

• Customer match & matched audiences

  • Use Matched Audiences on LinkedIn Ads to target CRM-based customer lists

  • Use Customer Match on Google Ads to upload a list of email addresses & serve ads across Search, Gmail, Display & YouTube

⚡️ Today’s Headlines ⚡️

🖼️ Instagram’s profile grid now has vertical-aligned thumbnails. If you’re a brand who prides themselves on their grid, you might want to check and adjust how thumbnails now appear on your profile.

💩 My Disgustingly Simple 2025 Marketing Hack! The newest episode of The @MarketingMax Show dives deep into the marketing strategy I'm going all in on for my businesses and my clients' this year. Check it out on YouTube, Spotify, or Apple (& don’t forget to subscribe)!

🎥 Bluesky and X both launched new vertical video feeds. The US-based social media platforms introduced them in the midst of the uncertainty around TikTok’s presence in the US, and make it easier for users to discover video in the apps.

💪 2025 is Your Year of Growth! So long as you don't gamble it on an proven marketing agency. Match with a top-tier & third-party vetted marketing team to help you squash your 2025 goals in just 60 seconds, 100% free. Find your dream team here →

🔎 Google is launching new ‘Search Max’ feature. The option has appeared in the match type report for some advertisers, signaling an upcoming rollout, and is designed to deliver smarter, more adaptable ad performance.

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