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According to a new study, workplace mental health interventions – such as apps, coaching, and courses – have little to no positive effect on employees. Well, that’s stressful.

🧠 Stat Of The Day 🧠

65% of U.K. adults follow local news in their area, and social media is the most common way they do so. (Source: Ofcom)

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Great content doesn’t impress Google; it's trust. You need editorially placed backlinks from websites Google knows by name to build that.

OneLittleWeb crafts inventive, link-worthy reports to A-list journalists who share it and link back to you.

This AI Investment Report earned 40+ editorial links, including TechCrunch, PCMag, etc. "Another study on World’s Most Popular Cuisine" earned 40+ links ft. Forbes, Forbes BR, JP, etc.

⚡️Today’s Headlines⚡️

🎨 LinkedIn is pivoting away from Creator programs

💬 Canva’s ChatGPT plugin feature is available in Beta

📊 WhatsApp’s latest beta includes polling feature in Channels

 🪦 Artifact, an AI news aggregator from IG’s founders, is shutting down

📦 FedEx is launching a new eCommerce platform to compete with Amazon

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🤖 AI REVIEWS - Amazon’s been using AI-generated review summaries for the past few months, which distill tens of thousands of reviews into a succinct line. Is this the new way of online reviews?

✨ Today’s Insight ✨

Start planning your Valentine’s Day campaign

📰 TL;DR - With about one month left until the holiday, TikTok shared their guide of trends for marketers to jump on this Valentine’s Day. The 9-page guide can be downloaded with an email sign-up, or you can read some top takeaways below.

💡 Insight - For Valentine’s Day 2023, TikTok reported 3.9B video views and 12.5% engagement rate on the holiday. But love-themed videos showed a steady climb in interest leading up to the holiday.

The most used hashtags on TikTok around last year’s Valentine’s Day included: #ValentinesChallenge #ValentinesDayIdeas #ValentinesOutfits #ValentinesHaul #SinglesAwarenessDay #GalentinesDay and #ValentinesMakeup, among others.

In terms of products, TikTok users were most interested in buying apparel for themselves and others. In second place, 45% of users were most interested in buying personal care for themselves, while 39% were most interested in buying event tickets for others.

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