It’s a big week for Swifties! Even we’re focusing today’s Insight all on the world’s fave blonde queen of pop… are you ready for it?

🧠 Stat Of The Day 🧠

Almost 17M viewers tuned in for the Grammy Awards broadcast on Sunday night, the largest audience for the telecast in four years. (Source: Associated Press)

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⚡️Today’s Headlines⚡️

👀 Instagram’s testing a new option to preview a post before publishing

✌️ Google’s Bard AI is getting a rebrand & advanced tier next week

🔇 TikTok creators are responding to UMG’s takedown with memes

☎️ The FCC is trying to make AI-powered robocalls illegal

😬 Consumers are getting scammed by TikTok Shop

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✨ Today’s Insight ✨

What marketers can learn from Taylor Swift

📰 TL;DR - You probably haven’t been able to scroll your timelines this week without seeing something about Taylor Swift. After her landmark night at the Grammy Awards on Sunday, her social media announcement of her upcoming album hit over 14M engagements less than 24 hours later.

💡 Insight - While we can’t all take pop music by storm, we can learn from the queen and her brilliant marketing strategies. Taylor’s known amongst her fans for planting ‘easter eggs’ – little clues as to what she might be up to next. Teasers are a fun way to keep audiences engaged year-round and have fun. It also helps audiences feel a deeper connection to your brand and create their own UGC off your original idea.

When she announced her upcoming album on the stage at the Grammys, she said it’s been in the works for two years. Pretty wild, considering she’s released three albums in the last year or so, alongside a sold-out worldwide tour with a 3 ½ hr setlist. It shows that Taylor’s thinking strategically and investing in future planning. Who knows what she’ll be launching in a year or two from now? Consider taking a note from her book and thinking long-term. Instead of being quick to publish, hold onto your work & consider how you might knit together a later narrative for maximum engagement.

With each of her albums, Taylor takes on a new aesthetic. This becomes her brand across her website, physical products, and social channels. Some might worry that switching it up all the time could dilute your brand or confuse consumers… in fact, it’s just the opposite for Taylor’s audience. It adds a layer of newness and excitement. Consumers invest in new merch and the new brand. Don’t be afraid to change your brand up a little bit. Sometimes staying stagnant can be worse than risking it.

Lastly, there are a lot of people who aren’t big fans of Taylor. You might even be one of them! But if the haters are bothering Taylor, she doesn’t let it stop her. She lets it fuel her further. Let the difficult times fuel you and ignore the haters… karma’s a relaxing thought.

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