Tuesday, February 4

Today's Essential Marketing News & Tips

A warning to all millennials who lived in the days of OG Instagram… you might have to start worrying about perfecting your grid aesthetic again. 😬

🌟 Today’s Highlights:

  • Instagram will soon let you re-arrange your profile grid

  • X Communities posts are becoming more visible

  • The lead ads funnel that fuels my business

  • 📊 Stat of the Day: Google rankings were 26% more volatile in 2024 than in 2023. (Source: Semrush)

  • 💡 Today’s Insight: How to make the best use of Threads, according to Meta

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💡 Today’s Insight 💡

🗞 TL;DR - When the platforms put up best practices, it’s always good to listen. Meta knows what makes its algorithm tick and in its latest guide, it’s using its insider knowledge to help you become better at Threads and maximize your efforts.

💡 Insight - Here are Meta’s six key tips to make the most of Threads:

  1. Use search and tags to connect with communities. Search can help you find conversations about topics you care about (which you can then engage with). Using a keyword tag in your posts can help improve discoverability.

  2. Use dynamic forms of media like Voice, GIFs, and Polls. These unique features all help your posts stand apart from the rest of the crowd.

  3. Edit after posting, keep multiple drafts, and schedule posts. Use these technical tools to dissolve the barrier to posting and be more consistent.

  4. Cross-post to Instagram. Sharing your post on Instagram is super easy and helps increase your reach.

  5. Control your Feed. Create custom feeds, engage with relevant accounts, and hide content to create a feed with content you want to see.

  6. Explore resources for brands and creators. Utilize Threads’ creator resources & professional insights to help elevate your account.

⚡️ Today’s Headlines ⚡️

🔀 Instagram will soon let you re-arrange your profile grid. The feature, which is still in test, has officially been announced by Instagram chief Adam Mosseri. The visual tool helps creators and brands own more visual control of their grid.

🙏🏼 Need more content & leads? You can now hire my content & lead gen team to write your weekly newsletter, grow your list, & use my secret sauces to turn your new subscribers into leads/customers. See if you’re a fit here →

👀 X is making Communities Posts more visible to non-premium users. Posts from Communities will now be eligible to be displayed in other areas of the app including the main feed and in post recommendations, which could provide a lot more reach.

💡 Lessons From Optimizing 1,000+ Websites. Last week, I sat down with Shaun Brandt from Oddit.co 👉🏼 If you run an agency of any kind or just want to squeeze more $$$ out of your website, it's a must listen on: YouTube - Spotify -or- Apple (& don't forget to subscribe!)

🎬 Instagram’s new ‘Edits’ app will have AI elements. Meta has previewed its version of CapCut, which will enable users to capture and edit videos within the app as well as animate still images with AI.

🤖 Level Up Your AI Game 🤖

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📣 Partner with me to get your product/service in front of my audience here

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